This guest post was written by Deb McAlister-Holland, a publicity expert who works for Distribion, a Dallas SaaS software company that makes marketing automation tools. She is also the author of 2 books, Slimed Online: How to get your online reputation back despite Google and The Customer Never Sleeps: 21st Century Marketing. She lives in … [Read more...]
Write killer headlines: 102 fill-in-the-blank formulas
The next time you're struggling with a headline for an article, press release, blog post, a page at your website or a paid ad, whip out this handy five-page cheat sheet and steal one of the 102 headline-writing formulas. Fill in the blank, and you've got … [Read more...]
13 press release topics when there’s nothing newsworthy
One of the biggest myths of press releases is that they must contain news.
That was true two decades ago when we wrote press releases primarily for journalists and we had to worry about insulting them with trivia about our business.
But now … [Read more...]
Press release mistake: Not including a call to action
Press release mistakes abound. When you write your next release, don't overlook the one part of it that can determine whether it's a huge success, or a great big dud. It's the call to action---the sentence that tells readers exactly what you want them to … [Read more...]
Inventory clearance on CDs, transcripts, booklets
Information products can become out of date so quickly, particularly those dealing with social media sites or any type of technology. For that reason, I'm cleaning out my massive inventory and practically giving away more than 20 titles. CD and transcripts, regularly $39.95, are only $5 each, plus shipping. Tips booklets on employee recruitment … [Read more...]
Need local publicity? 6 tips for pitching Patch.com
If you need local publicity, and you live in one of 19 states in the United States, or the District of Columbia, Patch.com is almost begging for your pitch. [Read more...]
Authors, the media don’t care about your books
I know that sounds harsh, but it's true. If you're trying to generate publicity for your book, you're going about it all wrong. You should be generating publicity for your expertise. That's one of the topics I discussed when I was a guest on Stacy … [Read more...]
6 ways to avoid errors in press releases, blog posts
The next time you're ready to send a press release, post an article to an online directory or publish a blog post, make sure it's error-free.
Mistakes are a bigger problem than you might think. The Sheboygan Press in Wisconsin, … [Read more...]
6 reasons to use Quora to promote your expertise
Update on April 1, 2011: Malanie Jordan has just written a helpful post that explains more about quora. See "Quora: 7 … [Read more...]
Hyper-local Patch.com covers 600+ communities
Here's another website to add to your media list consider if you want publicity for local news.
It's Patch.com and it already covers more than 600 … [Read more...]
- « Previous Page
- 1
- …
- 5
- 6
- 7
- 8
- 9
- …
- 20
- Next Page »