Tips, Tricks & Tools for Free Publicity
It's 88 degrees in the eastern Caribbean on Day 3 the fourth-annual #PublishingatSea cruise. I'm one of six faculty members teaching our 28 authors how to market and sell books. Here's a quick recap of today's events.
8 a.m.:
I sleep late today, our first port day. And by the time I awaken, the ship is in port in Labadee. Some of … [Read more...]
It was all book marketing, all day Sunday, on our first at-sea day, during the fourth annual Publishing at Sea cruise for authors.
8 a.m.
Here are the three best take-aways from each of our our five speakers.
Tip 1:
Always enhance your 15-second pitch with numbers. Don't … [Read more...]
If you want to add sizzle to your PR materials, or anything you write, start by eliminating lazy words.
A word I catch myself using, especially when I'm in a hurry, is "good." Thanks to Custom-Writing.org, which writes academic papers, for a … [Read more...]
When I complained to my sister that I've had trouble sleeping for the last few weeks, she said almost all her Baby Boomer friends at a neighborhood party the night before reported the same problem.
But it isn't just a lack of sleep.
People can't concentrate at work. Parents are yelling at their kids. My financial advisor told me … [Read more...]
If you're launching a book, or if your book has been out awhile, you need a media kit.
It's the primary marketing piece that includes a variety of items that will make it easy for people to promote your book. Those don't only include journalists. They include bloggers, meeting planners, your social media friends and followers, bookstore … [Read more...]
What are the worst mistakes authors make when publishing their books?
Don't get book shepherd Judith Briles started. She'll go on forever.
Instead, get her new book, "How to Avoid 101 Book Publishing Blunders, … [Read more...]
If you're serious about book publishing, here's an event you can't afford to miss.
It's the Author U Extravaganza in Denver Sept. 15-17. More than two dozens speakers who are experts in all aspects of publishing will … [Read more...]
If you have a streak of creativity, you can probably relate to one of these seven problems:
1. You find yourself struggling with writer’s block.
2. You can’t find lucrative opportunities for your writing, your artwork or the creative product or service … [Read more...]
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.
100 #Blogs Every #SmallBusiness Should Follow - via @KabbageInc [Read more...]
Too many authors think way too small.
They think of their book as the end product. Many can't see all the possibilities down the road for spinoff business.
I can.
So can Daniel Hall and Amy Collins. They were the guest experts during a webinar I hosted yesterday called [Read more...]
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