Tips, Tricks & Tools for Free Publicity
If you want to add sizzle to your PR materials, or anything you write, start by eliminating lazy words.
A word I catch myself using, especially when I'm in a hurry, is "good." Thanks to Custom-Writing.org, which writes academic papers, for a … [Read more...]
When I complained to my sister that I've had trouble sleeping for the last few weeks, she said almost all her Baby Boomer friends at a neighborhood party the night before reported the same problem.
But it isn't just a lack of sleep.
People can't concentrate at work. Parents are yelling at their kids. My financial advisor told me … [Read more...]
If you missed yesterday's webinar on "How to Sell Books with an Author Blog," you can watch the replay here.
Joel Friedlander of [Read more...]
When you attend a networking event like a Chamber of Commerce breakfast or a Meetup group, and it starts with attendees introducing themselves, do you use the word expert in your introduction?
Almost no one does. And that's a huge missed opportunity.
At last month's Publishing … [Read more...]
If I didn't love being The Publicity Hound, and knew even a little about sailing, I'd apply for the job of assistant editor of Sailing magazine.
With my background, I'd probably be in the running. And if they hired me, I could walk to work.
I seldom write about job openings here, but I couldn't resist this one. That's because Sailing … [Read more...]
Too little traffic at your blog? Too few readers? Almost no comments?
If you need blog marketing ideas, you can spend the rest of this year experimenting with the bundle of them at the FirstSiteGuide.com blog where [Read more...]
Several hundred authors already have claimed my free cheat sheet on "10 Profitable Ways to Use Email to Create SuperFans Who Help You Sell Books."
After you get your cheat sheet by clicking the link above and … [Read more...]
This edited transcript is the last in a four-part series from an interview on April 2, 2015. Dr. Judith Briles asks me about how authors can become experts and promote their expertise. Prefer audio? You can download it here or [Read more...]
When LinkedIn rolled out its publishing platform a year ago this week, giving you the ability to publish helpful content to your profile, bloggers rejoiced.
Finally, they could take all those posts and republish them on … [Read more...]
I drop spare change into the tip jar at the local coffee shop.
Sometimes I put a dollar bill in the trumpet case of the guy belting out a jazz tune on the corner of a busy city street.
I even tip the guy who drives me from the remote parking … [Read more...]
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