Tips, Tricks & Tools for Free Publicity
If you're looking for publicity from bloggers or traditional media but can't think of an idea to pitch to them, here's a quick way to find several.
Longtime Publicity Hound Norman Lieberman reminded me about this yesterday when he emailed me to see if I … [Read more...]
In the old days, when we used typewriters to write press releases, and then snail-mailed the releases to the media, the worst that could happen would be that the media didn't use our releases.
Now that many journalists blog, the occupational hazards of bad press releases distributed online are multiplied. Send a crappy release … [Read more...]
Joel Kweskin of Charlotte, NC, asks this week's Help This Hound question:
"What should I do when I send out press releases to, among others, the local newspaper and they simply don't publish them? I'm talking legitimate and even entertaining news items.
"Do you just keep throwing the proverbial stuff against the wall until … [Read more...]
Vicki Young of Dallas, Texas writes:
"What's the best way for a very worthy nonprofit agency to get free help with their PR campaign?
"I've been doing PR work for Captain Hope's Kids as a nonprofit client for years, but I have to step down. It's a great organization in … [Read more...]
With all the focus on social media, you're probably scampering to create new content for sites like EzineArticles.com, Facebook and [Read more...]
Publicity Hound Ruth Furman, a PR specialist and a speaker at this weekend's World Tea Expo in Las Vegas will be among panelists who will discuss ways tea retailers can generate publicity. She asked if I could provide some … [Read more...]
When somebody uses Google to search for a person with your expertise, and types in "time management expert" or "leadership expert" or "parenting expert" or "(fill in the blank) expert," does your name show up near the top of the list of search results?
Does it even show up on Page 1 of the … [Read more...]
One of my newsletter readers writes:
"We've used PRWeb a couple times for press releases. The first time, last summer, resulted in a few small … [Read more...]
In the old days, when a company was planning layoffs, it delivered the bad news to employees, and then---if it was smart---issued a press release to let the world know how many people had been laid off and why. These days, companies concerned about crisis management and joining the "bad news" conversation online will also post the announcement on … [Read more...]
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