I'm honored that book marketing expert Penny Sansevieri asked me to write the Foreword to her new book, Red Hot Internet Publicity.
She's one of my Publicity Hounds, and she presented two fabulous sessions last week at [Read more...]
6 ways to promote your retail business before you open
Create a buzz all over town long before your store opens. These days, in a sour economy, businesses opening just about anywhere are major news. So don't shy away from publicity. Here six ways to promote your retail business before you open. Display a large … [Read more...]
Do you buy ads? Offer a testimonial for free publicity
I'm all about generating free publicity, so you don't have to pay for ads. But if you buy … [Read more...]
EveryBlock: Another uber-local site for community news
Here's another hyperlocal website to add to … [Read more...]
50+ (almost all free) websites to promote events
When it's time to promote a live or special event, do you rely on the same old websites to spread the word?
Posting on Craigslist, [Read more...]
21 ways to promote your webinars and teleseminars
If you're new to hosting webinars, the team at SocialBrite.org has a very helpful summary of 10 steps for planning a successful webinar.
It includes nine ways to promote your webinar. I took their list and added to it. Most of these … [Read more...]
13 fun, easy ways to find content for your blog
The next time you're looking for a topic for your blog, ask yourself these three questions, suggested by small business marketing coach Sydni Craig-Hart in [Read more...]
Attract more clients with these 6 strategies
During these slow days of summer, I hear people complaining that business is flat. If you need more clients, consider these six ideas: Start blogging. The search engines love timely, content-rich blogs, particularly on niche topics. The more you blog, the more traffic you'll get. Also, start posting comments at blogs written for the same target … [Read more...]