If you learned how to write press releases in college, you might be following rules that are hurting instead of helping your chances for publicity and website traffic.
The new Colorado Authors Hall of Fame honors the legacy of authors with any connection to Colorado. Nominations are open until Wednesday, May 15, for authors:Who were born in Colorado Lived in … [Read more...]
By the time you've published your long-awaited book, you're ready to keel over from exhaustion.
There's little gas left in the tank to launch an aggressive campaign that pitches those all-important book reviewers, the critics who help readers decide whether to buy your book.
It can take you weeks to track down bloggers, … [Read more...]
Everybody's buzzing about the Jeff Bezos divorce which could become the most expensive in history.
That means it's a perfect opportunity to piggyback onto it and offer your expert commentary, background and story idea on some aspect of this bombshell. This is known as newsjacking, a term coined by PR expert David Meerman … [Read more...]
If you're trying to get publicity but, so far, nothing you've done has worked, it could be because you're doing the same things most other Publicity Hounds are doing.
You might be sending long, lousy pitches to journalists, using a boring subject line.
Or maybe you're not pitching at all. Instead, you're waiting for THEM to call … [Read more...]
It's wedged between Black Friday and Cyber Monday, a day set aside by American Express to encourage people to shop locally.
If you own a brick and mortar business, you have opportunities galore to promote Small Business Saturday … [Read more...]
Declining circulation, lower advertising revenues and competition for viewers' time from online media platforms like Netflix and YouTube are forcing traditional media---newspapers, magazines, TV and radio---to create more of their own events.
It helps them generate revenue from big corporate sponsors who display their banners … [Read more...]
For at least a decade, we've been hearing that the press release is dead.
Findings from a recent survey look like the nail in the coffin:
"New Muck Rack survey: 3% of journalists say they rely heavily
on press releases sent via newswires."
As a publicity expert, I've … [Read more...]
News stories about the dangers of condom snorting are starting to appear again in top-tier publications like USA Today, the [Read more...]