Press releases aren't dead.
Two decades ago, we used them primarily to generate publicity through traditional media.
But these days, smart Publicity Hounds use them to reach consumers directly … [Read more...]
Press release, news release or media release?
That question baffles Publicity Pups as well as veteran Publicity Hounds.
Is a press release just for newspapers and magazines? Does a news release have to include news? Is a media release for all types of media?
If you aren't sure, which one … [Read more...]
Press release contest kicks off today at Expertclick.com
So you think you write a great press release?
Here's a chance to show off your talents, and experiment with a press release service for one month, for free, with a chance to grab … [Read more...]
Dog Tweets–How to turn off LinkedIn endorsements
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter.
Dog Tweets—Tell a story with your next press release
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter.
11 tips for writing a book when you have no time to write a book. [Read more...]
The difference between a press release and a press kit
This is the latest tip in a series of ”50 Tips for Free Publicity” which I’m pinning on Pinterest. Follow me there, and if you like my tips, comment … [Read more...]
Dog Tweets–6 ways your online press releases can help with your LinkedIn marketing efforts
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter.
Before You Pitch to Media: A Checklist. http://ow.ly/cAO0U
LinkedIn … [Read more...]
Why press release follow-up calls irk journalists
You're a journalist working in a newsroom. Ten times a day, people call and ask, "I sent a press release last week but it hasn't shown up in the paper yet. Can you confirm you received it?"
You drop what you're doing, call … [Read more...]
Dog Tweets—5 reasons you must promote your press releases.
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter.
5 reasons you must promote your press releases. [Too many peeps write them and forget about them.] [Read more...]
5 reasons you must promote your press releases
Writing a press release, and then not promoting it, means you're missing opportunities galore for more readers and possibly more customers.
Here are five reasons why you should be promoting your press releases (same as a news release):
1. There's too much … [Read more...]
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