That's because it's one of the most well-respected and frequently used databases of experts. It's easy to use. … [Read more...]
For at least a decade, we've been hearing that the press release is dead.
Findings from a recent survey look like the nail in the coffin:
"New Muck Rack survey: 3% of journalists say they rely heavily
on press releases sent via newswires."
As a publicity expert, I've … [Read more...]
If you're hosting a local event and you can't convince the local media to cover it beyond a minuscule calendar listing in your weekly newspaper, you're sunk.
But do it right, and you can be blessed with sell-out crowds.
When I agreed to serve as chair for the 2017 Garden Walk July 8 hosted by the Port Washington (Wis.) Garden … [Read more...]
The foodies in our group can hardly wait to hit the streets of Old San Juan, Puerto Rico for our Food & Culture Walking Tour this afternoon, one of two excursions I've chosen on our fourth annual Publishing at Sea cruise aboard Royal Caribbean's Freedom of the Seas.
But we have two classes today on Tuesday, Jan. 24, and I'm teaching … [Read more...]
By Peggy Sealfon
Promoting yourself can be challenging.
But you can take several clear—and simple---steps to streamline the process and keep stress at bay. I used to own an advertising agency and, more recently, have become a life coach, author and publisher, so I’ve distilled advice into these six doable tips.
1. … [Read more...]
By Marcia Yudkin
Conflict. Disagreements. Disputes. Differences in perspectives.
Not only are these fundamental elements of storytelling in literature and movies, they also represent a key ingredient for coverage of a product, event, company or person in traditional media, blogs, online news and social media. The friction of … [Read more...]
Before you get sidetracked this weekend, read this summary of Quick & Easy Media Kit Templates, the popular package I created that will shave weeks off the tedious chore of building a media kit for your fiction or nonfiction book.
My partners in this project are Joel Friedlander and Tracy Atkins, and we're doing a special promotion … [Read more...]