They say that if you took only a small fraction of the time you spend on Facebook, Twitter, Instagram or LinkedIn---as little as three minutes a day---and spent it on Pinterest, you could rake in … [Read more...]
There's so much to see and do on the fourth annual Publishing at Sea cruise, that I'm giving a quick rundown of the previous day, sharing with you highlights of what we saw, learned and ate.
You'll see some of the best tips from our 18 hours of class time. And I'll include fun tidbits, ship trivia and interesting factoids that I hope … [Read more...]
Add this one item to your media kit and watch your publicity explode.
Include a package of photos---or only one photo---featuring props related to your personality, your book, your product or service, or your business.
Props make your photos come alive. They practically beg to be published. And they make it easy for … [Read more...]
The next time you do a media interview, remember these 10 Magic Phrases the Media Love.
Almost no one says these things during an interview. That's because most people being interviewed talk about themselves and worry about impressing reporters or editors. Use these phrases and they'll remember you.
"Is this a good time to … [Read more...]
By Elaine Fogel
Every author needs a book page – a place for the title to call home. Yet, for many first-time authors and self-publishers, where do you start?
As a marketing and branding specialist, even I had to start from scratch when I decided to write my new book, [Read more...]
If you're like me and dread the thought of creating a banner for trade shows, don't it put it off any longer. There are many ways you can use that valuable marketing and publicity tool beyond the shows.
But first, let me tell you how I made mine and the three mistakes you might not notice. :-(
I created the one you see here when I … [Read more...]
Beth says one of the easiest ideas is for … [Read more...]