When you write a press release, you probably post it to your website.
If you have a budget, you distribute it through one of the distribution services like eReleases, [Read more...]
How to get publicity for your company’s anniversary
You might so excited about your company's anniversary that you're ready to shoot off fireworks. But don't expect anybody else to join you.
Unless, of course, you offer an interesting timeline of the most newsworthy events in your … [Read more...]
Offer a trivia quiz along with your press release
So do bloggers and journalists. That's why adding a link to a quiz can super-charge your press release and tip the scales in your favor that a website, newspaper or magazine, or your favorite blogger will announce your news, or … [Read more...]
Dog Tweets — How to write a hip-hop press release
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter.
How to write a hip-hop press release. [Read more...]
Rethinking the press release: A content marketing & SEO view of a proven tool
This guest post was written by Deb McAlister-Holland, a publicity expert who works for Distribion, a Dallas SaaS software company that makes marketing automation tools. She is also the author of 2 books, Slimed Online: How to get your online reputation back despite Google and The Customer Never Sleeps: 21st Century Marketing. She lives in … [Read more...]
Write killer headlines: 102 fill-in-the-blank formulas
The next time you're struggling with a headline for an article, press release, blog post, a page at your website or a paid ad, whip out this handy five-page cheat sheet and steal one of the 102 headline-writing formulas. Fill in the blank, and you've got … [Read more...]
13 press release topics when there’s nothing newsworthy
One of the biggest myths of press releases is that they must contain news.
That was true two decades ago when we wrote press releases primarily for journalists and we had to worry about insulting them with trivia about our business.
But now … [Read more...]
Press release mistake: Not including a call to action
Press release mistakes abound. When you write your next release, don't overlook the one part of it that can determine whether it's a huge success, or a great big dud. It's the call to action---the sentence that tells readers exactly what you want them to … [Read more...]
Inventory clearance on CDs, transcripts, booklets
Information products can become out of date so quickly, particularly those dealing with social media sites or any type of technology. For that reason, I'm cleaning out my massive inventory and practically giving away more than 20 titles. CD and transcripts, regularly $39.95, are only $5 each, plus shipping. Tips booklets on employee recruitment … [Read more...]
Need local publicity? 6 tips for pitching Patch.com
If you need local publicity, and you live in one of 19 states in the United States, or the District of Columbia, Patch.com is almost begging for your pitch. [Read more...]
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