Publicity Hound Teri Brown of North Las Vegas, Nev., asks: "Do you know if IMDbPro is a good resource for finding current contact info on celebrities? They charge $19.95 on a month-to-month basis or less yearly. My main concern is current info. Have you heard anything about them one way or the other?" The Publicity Hound says: I know about th … [Read more...]
Authors: Swallow Your Pride and Work Book Signing Events
"Talent is cheaper than table salt. What separates the talented individual from the successful one is a lot of hard work." ---Stephen King By D.S. Edwards Guest Blogger When most people think of a book signing, they picture John Grisham sitting at a table in Barnes & Noble with a line of people waiting, literary treasure in hand and looks … [Read more...]
3 Ways to Get Your Products into Celebrities’ Hands
By Billy Bones There’s no question that an endorsement from a celebrity or influencer, whether it’s paid or not, can be a huge boost for your brand. Celebrities are at the top rung of the "4 Levels of Influencers." A celebrity who's photographed using your product, or a social media post from an influencer singing its praises, can spread the word … [Read more...]
How to Publicize a Garden Walk and Other Local Events
If you're hosting a local event and you can't convince the local media to cover it beyond a minuscule calendar listing in your weekly newspaper, you're sunk. But do it right, and you can be blessed with sell-out crowds. When I agreed to serve as chair for the 2017 Garden Walk July 8 hosted by the Port Washington (Wis.) Garden Club, I knew the p … [Read more...]
30 Publishing, Publicity, Marketing Tips for Authors July 11
Whether you're new to book publishing or you're launching your fifth book, don't miss today's free training that I'm co-hosting with five other book publishing experts at 6 Eastern. I'll be joined by book shepherd Judith Briles, book distribution expert Amy Collins, "geek gal" and virtual assistant Kelly Johnson, book designer Rebecca Finkel, and … [Read more...]
9 Ways Corporate Sponsors Help Authors, Speakers, Experts
Here's one of the secrets to partnering with a large company or nonprofit that can pay your PR costs and give you exposure far beyond what you could create yourself: Your audience---which consists of people who already know, like and trust you---needs exactly what the company or nonprofit is offering. Hooking one of these big sponsors means you … [Read more...]
Give Away Books to Attract Bulk Orders, But Have a Plan
When I speak at author conferences, I usually end up with an armload of books I know I won't read but will donate to Goodwill. Authors foist them on me, even after I decline politely, tell them I have little time to read and that if I did read, it would be a magazine or a mystery novel. Still, they think that giving away copies of their … [Read more...]
HARO Success Stories Require Persistence and Patience
Pitching a publicity idea to someone whose name you scraped from a media directory can be the road to nowhere. But delivering on-target information to journalists, bloggers, broadcasters and others who are practically begging for specific types of people to interview, sometimes on deadline, can push you into the fast lane to success. That's what … [Read more...]
Easy Way to Get Publicity in Inflight Magazines
As airlines go out of business and consolidate, their inflight magazines are disappearing or shrinking, making it tougher to use these publications in a publicity campaign. When I flew United over the weekend, I noticed an easy way to increase your chances of getting publicity in Hemispheres, their inflight magazine. This tip also applies to S … [Read more...]
How to Leverage Your Ebook for Paid Speaking Gigs
By Jared Carrizales In the early days of learning to promote myself, I read a pretty powerful article that explained why I should write an ebook to build my contact list and send everyone my email newsletter. That was almost a decade ago, so it’s not necessarily ground-breaking advice now. Back then it was more of an “advanced maneuver” in the dig … [Read more...]
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