What are the worst mistakes authors make when publishing their books? Don't get book shepherd Judith Briles started. She'll go on forever. Instead, get her new book, "How to Avoid 101 Book Publishing Blunders, Bloopers & Boo-Boos" and read it, even if you're just thinking of writing a book. The earlier you learn about all the land mines, … [Read more...]
11 Reasons to Attend the AuthorU Extravaganza Sept. 15-17
If you're serious about book publishing, here's an event you can't afford to miss.It's the Author U Extravaganza in Denver Sept. 15-17. More than two dozens speakers who are experts in all aspects of publishing will teach you about important trends, tools and techniques. This is my very favorite author event and I've spoken there almost every year … [Read more...]
5 Ways Your Bank Can Help You Sell More Books, Products
One of the best ways to sell books is to do a book signing or author event at your local library because libraries are publicity machines.I was reminded of that this week when I visited the Grafton, Wisc., branch of U.S. Bank where I do my banking. While standing in the short line waiting for a teller, I saw a poster and bookmarks advertising a … [Read more...]
11 Audiences Can Promote You: Here’s What They Want
One of the biggest problems people make when they want publicity is treating everyone who can give it to them like a herd of cattle.Got your hands on a pretty good media list? Great.Using the same pitch for them all? If so, it's like herding cattle into the barn, feeding them all from the same trough, and shooing them all back out into the field … [Read more...]
12 Angles for Sparking Controversy That Generates Publicity
By Marcia YudkinConflict. Disagreements. Disputes. Differences in perspectives.Not only are these fundamental elements of storytelling in literature and movies, they also represent a key ingredient for coverage of a product, event, company or person in traditional media, blogs, online news and social media. The friction of controversy spurs people … [Read more...]
How to Find and Research Your Perfect Media Match
If you're new to publicity, or you're not getting the publicity you'd hoped for, stop dreaming about it and learn how to do it in only 21 days.Publicist Michelle Tennant Nicholson and publicity expert Drew Gerber, both of Wasabi Publicity, have written an indispensable ebook for anyone who wants a crash course on how to stand out from the crowd, … [Read more...]
How to Blog for Authors and Writers: Questions and Answers
If you missed yesterday's webinar on "How to Sell Books with an Author Blog," you can watch the replay here.Joel Friedlander of TheBookDesigner.com joined me in presenting our take on why most authors should be blogging. It was special training to kick off our "20 percent off" promotion that's under way until midnight Pacific Time on Monday night, … [Read more...]
Tomorrow: How Creativity Traps You and How to Get Unstuck
If you have a streak of creativity, you can probably relate to one of these seven problems:1. You find yourself struggling with writer’s block.2. You can’t find lucrative opportunities for your writing, your artwork or the creative product or service that's the basis of your business.3. Your do things that don’t suit your personality.4. You’re not … [Read more...]
Media Kit Templates for Indie Authors FAQs
Before you get sidetracked this weekend, read this summary of Quick & Easy Media Kit Templates, the popular package I created that will shave weeks off the tedious chore of building a media kit for your fiction or nonfiction book.My partners in this project are Joel Friedlander and Tracy Atkins, and we're doing a special promotion right now, … [Read more...]
Author Media Kit Contents: Free Training Today
You've finished your book and you're exhausted.Who wouldn't be after all that time you spent writing it? But that's no excuse for slapping together a sloppy, incomplete media kit.Even if you're an indie author who can't afford a publicist, you need to pay special attention to this most important package of marketing materials. It brands you. It … [Read more...]
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