Tips, Tricks & Tools for Free Publicity
by Joan Stewart
By the time you've published your long-awaited book, you're ready to keel over from exhaustion.
There's little gas left in the tank to launch an aggressive campaign that pitches those all-important book reviewers, the critics who help readers decide whether to buy your book.
It can take you weeks to track down bloggers, … [Read more...]
by Joan Stewart
Everybody's buzzing about the Jeff Bezos divorce which could become the most expensive in history.
That means it's a perfect opportunity to piggyback onto it and offer your expert commentary, background and story idea on some aspect of this bombshell. This is known as newsjacking, a term coined by PR expert David Meerman … [Read more...]
by Joan Stewart
If you're trying to get publicity but, so far, nothing you've done has worked, it could be because you're doing the same things most other Publicity Hounds are doing.
You might be sending long, lousy pitches to journalists, using a boring subject line.
Or maybe you're not pitching at all. Instead, you're waiting for THEM to call … [Read more...]
by Joan Stewart
Note:
This blog post was originally published on July 3, 2017. The training was so successful that it's being offered again on Friday, Dec. 14, 2018. This has been updated to reflect the new date and content.
Here's one of the secrets to partnering with a large company or nonprofit that can … [Read more...]
by Joan Stewart
If you subscribe to HARO, the free media leads service that sends you dozens of queries from working journalists three times a day, you've probably seen requests from reporters who want to use email, and not the telephone, to interview sources.
You might think that … [Read more...]
by Joan Stewart
It's wedged between Black Friday and Cyber Monday, a day set aside by American Express to encourage people to shop locally.
If you own a brick and mortar business, you have opportunities galore to promote Small Business Saturday … [Read more...]
by Joan Stewart
If you're new to promoting yourself, go after the low-hanging fruit first. That means pitching media outlets in your own community, joining online neighborhood groups like Next Door, and getting to know local bloggers, podcasters and freelance writers.
After you feel … [Read more...]
by Joan Stewart
Declining circulation, lower advertising revenues and competition for viewers' time from online media platforms like Netflix and YouTube are forcing traditional media---newspapers, magazines, TV and radio---to create more of their own events.
It helps them generate revenue from big corporate sponsors who display their banners … [Read more...]
by Joan Stewart
When you create your next publicity campaign, don't forget about all the ways you can use trade associations---yours and others---as a valuable marketing tool.
My friend reminded me of this last week when she needed to find independent doctors in two states with whom she wanted to partner. "Call the state's trade association and ask for … [Read more...]
by Joan Stewart
Planning a special event but you don't have enough staff to handle all the phone calls and emails you're expecting as the event draws near?
Looking for a way to beef up your author website and sell more books?
Tired of answering the same questions about your products and services?
Create a thorough Frequently Asked … [Read more...]
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