Planning a special event but you don't have enough staff to handle all the phone calls and emails you're expecting as the event draws near? Looking for a way to beef up your author website and sell more books? Tired of answering the same questions about your products and services? Create a thorough Frequently Asked Questions page at your … [Read more...]
Don’t Abandon Press Releases, Despite What Journalists Say
For at least a decade, we've been hearing that the press release is dead. Findings from a recent survey look like the nail in the coffin: "New Muck Rack survey: 3% of journalists say they rely heavily on press releases sent via newswires." As a publicity expert, I've been teaching clients how to write press releases for more than two decades. … [Read more...]
Make Your LinkedIn Headline Longer Using the LinkedIn App
Your LinkedIn headline is the most important place to dazzle people with your expertise, explain your target market and let viewers know how you can help them. Sometimes that's difficult to do in only 140 characters. Not anymore! Linkedin now lets you expand that headline by 100 characters---that's 240 characters total---but only if you write it … [Read more...]
How to Sell on Pinterest in as Little as 3 Minutes a Day
Daniel Hall and John Kremer are the masters at teaching how to make money on Pinterest. They say that if you took only a small fraction of the time you spend on Facebook, Twitter, Instagram or LinkedIn---as little as three minutes a day---and spent it on Pinterest, you could rake in traffic to your website, build an email list and have a … [Read more...]
Tomorrow: Free Training on How to Use Pinterest to Drive Traffic and Sell
I love Pinterest and don't spend as much time there as I should. My board 50 Tips for Free Publicity has been so successful in driving traffic to my blog, that after I filled the board with 50 pins, each offering a juicy publicity tip, I kept pinning. Why stop at 50? When I visited the board this morning, I noticed that I hadn't added a p … [Read more...]
Condom Snorting Dangers Ripe for Newsjacking
News stories about the dangers of condom snorting are starting to appear again in top-tier publications like USA Today, the Washington Post and even Forbes. I heard about this sickening fad for the first time last night when I saw a story on WISN, a Milwaukee TV station. Turns out it goes as far back as the nineties. But kids have resurrected … [Read more...]
Frequently Asked Questions About Selling Books to Libraries
The doors close tomorrow night at midnight on the special promotion that will pitch your book to more than 4,000 libraries in the United States. You can read all the details about how to encourage libraries to buy your book, including seven reasons why selling to libraries is so smart. Since I announced it last week, I've been inundated with … [Read more...]
How to Encourage 4,000 Libraries to Buy Your Book
Too many authors make the mistake of not going after the lucrative library market. "Why should I sell my book to a library, where it can be read by hundreds of people, when I can sell hundreds of books to those same people?" an author asked me. That author assumes that all library patrons will buy her book. They won't. Even if they did, it could … [Read more...]
Facebook’s Messenger Kids App Perfect for Newsjacking
Facebook's new app for kids, called Messenger Kids, has received an avalanche of criticism from parents and child health advocates. Messenger Kids is a texting-type service that a parent sets up for a child through the parent's own Facebook account. It doesn’t have a News Feed or a “like” button but many elements of the social network are there … [Read more...]
The Best of The Publicity Hound’s Tips of the Week of 2017: Yours to regift
Here's a gift that's perfect for small business owners, a nonprofit that needs publicity, authors who want to sell more books, or anyone who wants to self-promote on a shoestring budget and without an expensive publicist. It's "The Best of The Publicity Hound's Tips of the Week of 2017," an ebook that includes 24 tips from my popular email … [Read more...]
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