If you're hosting a local event and you can't convince the local media to cover it beyond a minuscule calendar listing in your weekly newspaper, you're sunk. But do it right, and you can be blessed with sell-out crowds. When I agreed to serve as chair for the 2017 Garden Walk July 8 hosted by the Port Washington (Wis.) Garden Club, I knew the p … [Read more...]
30 Publishing, Publicity, Marketing Tips for Authors July 11
Whether you're new to book publishing or you're launching your fifth book, don't miss today's free training that I'm co-hosting with five other book publishing experts at 6 Eastern. I'll be joined by book shepherd Judith Briles, book distribution expert Amy Collins, "geek gal" and virtual assistant Kelly Johnson, book designer Rebecca Finkel, and … [Read more...]
9 Ways Corporate Sponsors Help Authors, Speakers, Experts
Here's one of the secrets to partnering with a large company or nonprofit that can pay your PR costs and give you exposure far beyond what you could create yourself: Your audience---which consists of people who already know, like and trust you---needs exactly what the company or nonprofit is offering. Hooking one of these big sponsors means you … [Read more...]
Give Away Books to Attract Bulk Orders, But Have a Plan
When I speak at author conferences, I usually end up with an armload of books I know I won't read but will donate to Goodwill. Authors foist them on me, even after I decline politely, tell them I have little time to read and that if I did read, it would be a magazine or a mystery novel. Still, they think that giving away copies of their … [Read more...]
HARO Success Stories Require Persistence and Patience
Pitching a publicity idea to someone whose name you scraped from a media directory can be the road to nowhere. But delivering on-target information to journalists, bloggers, broadcasters and others who are practically begging for specific types of people to interview, sometimes on deadline, can push you into the fast lane to success. That's what … [Read more...]
Easy Way to Get Publicity in Inflight Magazines
As airlines go out of business and consolidate, their inflight magazines are disappearing or shrinking, making it tougher to use these publications in a publicity campaign. When I flew United over the weekend, I noticed an easy way to increase your chances of getting publicity in Hemispheres, their inflight magazine. This tip also applies to S … [Read more...]
How to Leverage Your Ebook for Paid Speaking Gigs
By Jared Carrizales In the early days of learning to promote myself, I read a pretty powerful article that explained why I should write an ebook to build my contact list and send everyone my email newsletter. That was almost a decade ago, so it’s not necessarily ground-breaking advice now. Back then it was more of an “advanced maneuver” in the dig … [Read more...]
How to Sell Your Story to Hollywood for a Movie or TV Show
"Game of Thrones" "Orange is the New Black" "House of Cards" "Friday Night Lights" "Call the Midwife" Each is a top TV show based on a book. Could the title of your book eventually be among them? Find out tomorrow---Thursday, March 16, 2017---when Daniel Hall introduces you to Hollywood producer Ken Atchity who has made hundreds of film and … [Read more...]
21 Ways to Use a Free, Easy Tool for Screen-capture Video
Screen-capture software gives you the ability to record what you see on your screen and turn it into a video: perfect if you do training. The problem is, fancy programs like Camtasia, which I've been using for more than a decade, have a long learning curve because they offer so many options like fade in and fade out transitions between frames and … [Read more...]
How to Get Raving Testimonials for Your Online Course Before You Launch It
If you're considering turning your expertise into a new revenue stream and teaching an online course on a topic you love, you probably have the same question I had. How do you convince people to pay for it? You convince them three ways. First, with a course you're sure the market wants---one that's so rich in content and packed with so many … [Read more...]
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