News stories about the dangers of condom snorting are starting to appear again in top-tier publications like USA Today, the Washington Post and even Forbes. I heard about this sickening fad for the first time last night when I saw a story on WISN, a Milwaukee TV station. Turns out it goes as far back as the nineties. But kids have resurrected … [Read more...]
Frequently Asked Questions About Selling Books to Libraries
The doors close tomorrow night at midnight on the special promotion that will pitch your book to more than 4,000 libraries in the United States. You can read all the details about how to encourage libraries to buy your book, including seven reasons why selling to libraries is so smart. Since I announced it last week, I've been inundated with … [Read more...]
How to Encourage 4,000 Libraries to Buy Your Book
Too many authors make the mistake of not going after the lucrative library market. "Why should I sell my book to a library, where it can be read by hundreds of people, when I can sell hundreds of books to those same people?" an author asked me. That author assumes that all library patrons will buy her book. They won't. Even if they did, it could … [Read more...]
Facebook’s Messenger Kids App Perfect for Newsjacking
Facebook's new app for kids, called Messenger Kids, has received an avalanche of criticism from parents and child health advocates. Messenger Kids is a texting-type service that a parent sets up for a child through the parent's own Facebook account. It doesn’t have a News Feed or a “like” button but many elements of the social network are there … [Read more...]
The Best of The Publicity Hound’s Tips of the Week of 2017: Yours to regift
Here's a gift that's perfect for small business owners, a nonprofit that needs publicity, authors who want to sell more books, or anyone who wants to self-promote on a shoestring budget and without an expensive publicist. It's "The Best of The Publicity Hound's Tips of the Week of 2017," an ebook that includes 24 tips from my popular email … [Read more...]
Are Men Whose Wives Keep Their Maiden Names Wimps?
Years ago, I heard media trainer Joel Roberts say that if you want to get onto a big radio talk show, your chances skyrocket if you have a juicy topic that riles up listeners. The idea must be so controversial or compelling that a motorist who listens to the show while driving gets angry enough that he pulls over to the side of the road, whips out … [Read more...]
Advice Needed on Using IMDbPro to Contact Celebrities
Publicity Hound Teri Brown of North Las Vegas, Nev., asks: "Do you know if IMDbPro is a good resource for finding current contact info on celebrities? They charge $19.95 on a month-to-month basis or less yearly. My main concern is current info. Have you heard anything about them one way or the other?" The Publicity Hound says: I know about th … [Read more...]
Authors: Swallow Your Pride and Work Book Signing Events
"Talent is cheaper than table salt. What separates the talented individual from the successful one is a lot of hard work." ---Stephen King By D.S. Edwards Guest Blogger When most people think of a book signing, they picture John Grisham sitting at a table in Barnes & Noble with a line of people waiting, literary treasure in hand and looks … [Read more...]
3 Ways to Get Your Products into Celebrities’ Hands
By Billy Bones There’s no question that an endorsement from a celebrity or influencer, whether it’s paid or not, can be a huge boost for your brand. Celebrities are at the top rung of the "4 Levels of Influencers." A celebrity who's photographed using your product, or a social media post from an influencer singing its praises, can spread the word … [Read more...]
How to Publicize a Garden Walk and Other Local Events
If you're hosting a local event and you can't convince the local media to cover it beyond a minuscule calendar listing in your weekly newspaper, you're sunk. But do it right, and you can be blessed with sell-out crowds. When I agreed to serve as chair for the 2017 Garden Walk July 8 hosted by the Port Washington (Wis.) Garden Club, I knew the p … [Read more...]
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