Pitching a publicity idea to someone whose name you scraped from a media directory can be the road to nowhere. But delivering on-target information to journalists, bloggers, broadcasters and others who are practically begging for specific types of people to interview, sometimes on deadline, can push you into the fast lane to success. That's what … [Read more...]
Easy Way to Get Publicity in Inflight Magazines
As airlines go out of business and consolidate, their inflight magazines are disappearing or shrinking, making it tougher to use these publications in a publicity campaign. When I flew United over the weekend, I noticed an easy way to increase your chances of getting publicity in Hemispheres, their inflight magazine. This tip also applies to S … [Read more...]
How to Leverage Your Ebook for Paid Speaking Gigs
By Jared Carrizales In the early days of learning to promote myself, I read a pretty powerful article that explained why I should write an ebook to build my contact list and send everyone my email newsletter. That was almost a decade ago, so it’s not necessarily ground-breaking advice now. Back then it was more of an “advanced maneuver” in the dig … [Read more...]
How to Sell Your Story to Hollywood for a Movie or TV Show
"Game of Thrones" "Orange is the New Black" "House of Cards" "Friday Night Lights" "Call the Midwife" Each is a top TV show based on a book. Could the title of your book eventually be among them? Find out tomorrow---Thursday, March 16, 2017---when Daniel Hall introduces you to Hollywood producer Ken Atchity who has made hundreds of film and … [Read more...]
21 Ways to Use a Free, Easy Tool for Screen-capture Video
Screen-capture software gives you the ability to record what you see on your screen and turn it into a video: perfect if you do training. The problem is, fancy programs like Camtasia, which I've been using for more than a decade, have a long learning curve because they offer so many options like fade in and fade out transitions between frames and … [Read more...]
How to Get Raving Testimonials for Your Online Course Before You Launch It
If you're considering turning your expertise into a new revenue stream and teaching an online course on a topic you love, you probably have the same question I had. How do you convince people to pay for it? You convince them three ways. First, with a course you're sure the market wants---one that's so rich in content and packed with so many … [Read more...]
#PublishingatSea Day 8: Our Proud Authors Keep Selling
It's Day 8--Saturday, Jan. 28--on our Publishing at Sea cruise. We're so pumped up after yesterday's first book signing that we're ready to dive right in and start selling again at the second one. Not so fast, mateys. This is another sea day, headed back to Fort Lauderdale. That means more classes all day. The book signing will have to wait until … [Read more...]
#PublishingatSea Day 7: Will They Buy Our Books?
It's Day 7---Friday, Jan. 27---aboard the Freedom of the Seas, and this is the day we've all been waiting for, our first of two afternoon book signings aboard the ship. We can hardly wait. But first, there are classes to teach and lessons to learn. This is an at-sea day, heading back to Fort Lauderdale. Here's a recap of what I consider the very … [Read more...]
#PublishingatSea Day 6: Cooking Class in St. Kitts
It's a gorgeous 83 degrees today, Thursday, Jan. 26, and our ship arrives in St. Kitts at 5:45 a.m. This is the day we learn West Indian cooking on a shore excursion called Caribbean Cooks. Here are highlights from today. 7:45 a.m.: Most of the eight people on this little jaunt skip breakfast, except me. We gather at the end of the pier for t … [Read more...]
#PublishingatSea Day 5: St. Maarten, Nude Beaches, Close Calls
It's Thursday, Jan. 26, Day 5 on the fourth annual Publishing at Sea cruise, where authors are learning how to market and sell their books. A few brave passengers venture out on their own to visit Orient Beach, a paradise for nudists. Others head for Maho Beach, where you can watch planes take off and land a mere 100 feet above beach goers at the … [Read more...]
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