Tips, Tricks & Tools for Free Publicity
by Joan Stewart
If you subscribe to HARO, the free media leads service that sends you dozens of queries from working journalists three times a day, you've probably seen requests from reporters who want to use email, and not the telephone, to interview sources.
You might think that … [Read more...]
by Joan Stewart
It's wedged between Black Friday and Cyber Monday, a day set aside by American Express to encourage people to shop locally.
If you own a brick and mortar business, you have opportunities galore to promote Small Business Saturday … [Read more...]
by Joan Stewart
If you're new to promoting yourself, go after the low-hanging fruit first. That means pitching media outlets in your own community, joining online neighborhood groups like Next Door, and getting to know local bloggers, podcasters and freelance writers.
After you feel … [Read more...]
by Joan Stewart
Declining circulation, lower advertising revenues and competition for viewers' time from online media platforms like Netflix and YouTube are forcing traditional media---newspapers, magazines, TV and radio---to create more of their own events.
It helps them generate revenue from big corporate sponsors who display their banners … [Read more...]
by Joan Stewart
When you create your next publicity campaign, don't forget about all the ways you can use trade associations---yours and others---as a valuable marketing tool.
My friend reminded me of this last week when she needed to find independent doctors in two states with whom she wanted to partner. "Call the state's trade association and ask for … [Read more...]
by Joan Stewart
Planning a special event but you don't have enough staff to handle all the phone calls and emails you're expecting as the event draws near?
Looking for a way to beef up your author website and sell more books?
Tired of answering the same questions about your products and services?
Create a thorough Frequently Asked … [Read more...]
by Joan Stewart
For at least a decade, we've been hearing that the press release is dead.
Findings from a recent survey look like the nail in the coffin:
"New Muck Rack survey: 3% of journalists say they rely heavily
on press releases sent via newswires."
As a publicity expert, I've … [Read more...]
by Joan Stewart
Your LinkedIn headline is the most important place to dazzle people with your expertise, explain your target market and let viewers know how you can help them. Sometimes that's difficult to do in only 140 characters.
Not anymore!
Linkedin now lets you expand that headline by 100 characters---that's 240 characters total---but only … [Read more...]
by Joan Stewart
Daniel Hall and John Kremer are the masters at teaching how to make money on Pinterest.
They say that if you took only a small fraction of the time you spend on Facebook, Twitter, Instagram or LinkedIn---as little as three minutes a day---and spent it on Pinterest, you could rake in … [Read more...]
by Joan Stewart
I love Pinterest and don't spend as much time there as I should.
My board 50 Tips for Free Publicity has been so successful in driving traffic to my blog, that after I filled the board with 50 pins, each offering a juicy … [Read more...]
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