The next time you write a press release, use BusinessWire's handy checklist so you don't forget key elements of the release.
Its … [Read more...]
Tips, Tricks & Tools for Free Publicity
by Joan Stewart
The next time you write a press release, use BusinessWire's handy checklist so you don't forget key elements of the release.
Its … [Read more...]
by Joan Stewart
The next time you write a press release, don't forget hyperlinks.
Too many writers do. Or they're simply unaware of the three most important reasons to include them: they improve your search engine optimization, drive traffic to your website, … [Read more...]
by Joan Stewart
Whether you're sponsoring a live or virtual event, make sure you've covered the bases long before the big day arrives or you'll be facing poor attendance, empty seats and a boss who'll want a good explanation.
Here are … [Read more...]
by Joan Stewart
When it's time to promote a live or special event, do you rely on the same old websites to spread the word?
Posting on Craigslist, [Read more...]
by Joan Stewart
I usually frown on free press release distribution services for three reasons:
1. They seldom "distribute" anything. Instead, they park your … [Read more...]
by Joan Stewart
When you land a big story in a magazine, it's all too easy to become giddy with excitement, and miss doing the hard work necessary to "publicize the publicity" and turn one media hit into what can become multiple hits.
Larry Jacobs reminded me of … [Read more...]by Joan Stewart
If you're new to hosting webinars, the team at SocialBrite.org has a very helpful summary of 10 steps for planning a successful webinar.
It includes nine ways to promote your webinar. I took their list and added to it. Most of these … [Read more...]
by Joan Stewart
If you' feel like you can't do it all, start pushing the monkey off your back by delegating some of your work---particularly the stuff you hate doing---to … [Read more...]
by Joan Stewart
You win an industry award and you're so tickled that you can hardly wait to call a press conference.
Problem is, you're only one that's excited. Your publicist, in fact, is reluctant, because she thinks a press conference sounds, … [Read more...]
by Joan Stewart
If you have a dog or cat, I'm betting that, at least once, you've looked it in the eyes and said "I love you."
That's because a clever survey by Iams, the pet food company, showed that 91 percent of customers it contacted several years ago admitted … [Read more...]
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