I usually frown on free press release distribution services for three reasons:
1. They seldom "distribute" anything. Instead, they park your … [Read more...]
How to turn a Golf Digest article into more publicity
When you land a big story in a magazine, it's all too easy to become giddy with excitement, and miss doing the hard work necessary to "publicize the publicity" and turn one media hit into what can become multiple hits.
Larry Jacobs reminded me of … [Read more...]21 ways to promote your webinars and teleseminars
If you're new to hosting webinars, the team at SocialBrite.org has a very helpful summary of 10 steps for planning a successful webinar.
It includes nine ways to promote your webinar. I took their list and added to it. Most of these … [Read more...]
Get the monkey off your back using VAs, subcontractors
If you' feel like you can't do it all, start pushing the monkey off your back by delegating some of your work---particularly the stuff you hate doing---to … [Read more...]
Why holding a press conference can backfire
You win an industry award and you're so tickled that you can hardly wait to call a press conference.
Problem is, you're only one that's excited. Your publicist, in fact, is reluctant, because she thinks a press conference sounds, … [Read more...]
9 of 10 pet owners say ‘I love you’ to their dogs & cats
If you have a dog or cat, I'm betting that, at least once, you've looked it in the eyes and said "I love you."
That's because a clever survey by Iams, the pet food company, showed that 91 percent of customers it contacted several years ago admitted … [Read more...]
Questions to ask press release writing services
If you hate writing press releases and you'd rather hire someone to write one for you, you need to know exactly what the fee includes.
Michelle M. Wicmandy interviewed me for an article on online press releases in the May 2010 issue of Website … [Read more...]
75 sample press releases available in free ebook
If it's time to write a press release, and you don't know where to start, it's sometimes easier if you have a few good sample press releases to eyeball before you start typing.
You'll find 35 industry-specific releases and 40 occasion-specific releases in the … [Read more...]
Why a press release and not just a blog post?
If you're releasing a report on the state of your industry, what's the purpose of writing a press release? Why not just post the information to your blog?
In fact, why even bother with press releases? Can't blog posts serve the same … [Read more...]
12 proofreading tips for press releases, blogs & other copy
Before you send that next press release, or add copy to your online press room, or post something to your blog, or upload a new article to an article directory site, use Mickie Kennedy's [Read more...]
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