I'm not above stealing good ideas, tweaking them, and using them for my own blog. You shouldn't either. Agility PR Solutions did a round-up of Our top 10 PR articles for 2016. When I saw it, I thought, "I should do that." Here then, is a list of my 10 blog posts that you can't afford to ignore. Not necessarily the ones that got the most traffic, … [Read more...]
5 Must-have Techie Tools if You Want Free Publicity
You dream of the day something like this happens: An influential blogger asks to do a video interview for his popular blog. Or a top-tier journalist, desperate to speak with an expert like you for a story she's writing on deadline, needs an interview now. Or a podcaster who has a huge audience had a guest cancel at the last minute, and he begs y … [Read more...]
Author Media Kit Contents: Free Training Today
You've finished your book and you're exhausted.Who wouldn't be after all that time you spent writing it? But that's no excuse for slapping together a sloppy, incomplete media kit.Even if you're an indie author who can't afford a publicist, you need to pay special attention to this most important package of marketing materials. It brands you. It … [Read more...]
21 Questions You Can Ask Journalists Before, During and After Interviews
If you're contacted by a journalist, knowing the types of questions you can ask them will help you both. These fall into three categories:Questions you can ask to help you decide whether you should do the interview and how to prepare for it.Questions you can ask them during the interview.Questions you can ask afterward.Last week, I shared 14 … [Read more...]
14 Questions to Never Ask Journalists
PR pro Michelle Garrett's 7 Questions NOT to ask a reporter are a perfect checklist for anyone new to publicity, as well as to people who have been working with the media for awhile.Reading them took me back to my days as a newspaper reporter and editor. And I immediately started thinking of other questions that otherwise well-meaning sources a … [Read more...]
Meet Chicago Newspaper Editorial Page Editors April 13
The slow death of daily newspapers means that over the last 30 years, the once almighty editorial pages have lost much of their influence as well as many of their readers.Regardless, Publicity Hounds still look for every opportunity to use those opinion pages in a publicity campaign.In Chicago, getting an op-ed in one of the two dailies, The … [Read more...]
Media Interview Tips & Training: 10 Magic Phrases They Love
The next time you do a media interview, remember these 10 Magic Phrases the Media Love.Almost no one says these things during an interview. That's because most people being interviewed talk about themselves and worry about impressing reporters or editors. Use these phrases and they'll remember you."Is this a good time to talk?" If you call on … [Read more...]
Publicity and PR Tools Half Off Until Midnight Tonight
You love sniffing out deals, don't you? Here's one that will make your tail wag. Today only, go to The Publicity Hound Store, choose any product--ebook, special report, video--and use the coupon code TREAT at checkout to slash the price in half. Call it what you want: --50 percent off --2-for-the-price-of-1 --Or a Cyber Monday Blowout If you've … [Read more...]
On TV and Radio, Avoid a Hot Mic That Leads to PR Hell
By Roshanda E. PrattIt has happened to presidents, vice-presidents, CEOs, athletes and even reporters.Those who witness it relish in enjoyment while those on the back end are utterly embarrassed. It's called being unaware of the "hot mic" and saying something intended to be private. Hot mic situations happen more often than you realize.It's so … [Read more...]
Need publicity training for free? Join me May 11
Set aside some time this month and next to listen to take advantage of three weeks worth valuable free training on how to get free publicity.It's the Be an Attention Getter Worldwide Telesummit, hosted by PR expert Samantha Whittaker. She has chosen me as the lead-off batter on Monday, May 11. I'm presenting on the most important elements that … [Read more...]
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