That's because it's one of the most well-respected and frequently used databases of experts. It's easy to use. … [Read more...]
By the time you've published your long-awaited book, you're ready to keel over from exhaustion.
There's little gas left in the tank to launch an aggressive campaign that pitches those all-important book reviewers, the critics who help readers decide whether to buy your book.
It can take you weeks to track down bloggers, … [Read more...]
You dream of the day something like this happens:
An influential blogger asks to do a video interview for his popular blog.
Or a top-tier journalist, desperate to speak with an expert like you for a story she's writing on deadline, needs an interview now.
Or a podcaster who has a huge audience had a guest cancel at the … [Read more...]
You've finished your book and you're exhausted.
Who wouldn't be after all that time you spent writing it? But that's no excuse for slapping together a sloppy, incomplete media kit.
Even if you're an indie author who can't afford a publicist, you need to … [Read more...]
If you're contacted by a journalist, knowing the types of questions you can ask them will help you both. These fall into three categories:Questions you can ask to help you decide whether you should do the interview and how to prepare for it.Questions you can ask them during the interview.Questions you can ask afterward.
Last week, I … [Read more...]
The slow death of daily newspapers means that over the last 30 years, the once almighty editorial pages have lost much of their influence as well as many of their readers.
Regardless, Publicity Hounds still look for every opportunity to use those opinion pages in a publicity campaign.
In Chicago, getting an op-ed in one of the … [Read more...]
The next time you do a media interview, remember these 10 Magic Phrases the Media Love.
Almost no one says these things during an interview. That's because most people being interviewed talk about themselves and worry about impressing reporters or editors. Use these phrases and they'll remember you.