Tips, Tricks & Tools for Free Publicity
One of the ways I keep a diversified business running smoothly is to have carefully-crafted responses to common questions and news items pre-writtten.
Years ago, this would have meant a series of separate documents on my computer, but now it takes just … [Read more...]
In the old days, if a journalist wrote a news article or opinion column that you believed was inaccurate or unfair, you had only three options:
Write a letter to the editor or column responding to it, and hope they print it. Ask for a face-to-face meeting with an editor and the writer. Cancel your subscription, an option that does … [Read more...]By Mickie Kennedy
When we talk about PR, what comes to mind?
Typically, you’re probably thinking about how a company conveys itself to the public. Social media, press releases, newspaper stories, interviews. All those things that can paint your company in a positive light with the public. Any way that you can build your … [Read more...]
Your book's media kit is the major marketing package that tells a variety of audiences about the book, and makes it easy for them to report on it or promote it.
Yet many authors are confused about what goes into the kit. If you've written … [Read more...]
If you missed today's webinar on "The Indie Author's Guide to Creating a Killer Media Kit," not to worry.
You can [Read more...]
I’ve been running my own PR business for over 15 years, and not a week goes by that a potential client doesn’t come along and say, “PR just doesn’t work for us. Why should I invest more time and money when we’re not getting a single phone call from the media, or seeing any decent, measurable ROI?”
There’s no questioning the value of a … [Read more...]
Now that you know the advantages and disadvantages of press releases and pitches, here are my recommendations on when to use each one.
Here's a clever example of content creation, courtesy of the folks at [Read more...]
You have an idea for a story that will generate free publicity for your company or nonprofit, a product or a service, or a book you're launching.
Your first temptation is to write a press … [Read more...]
UPDATE: You can register to watch the video replay of this webinar, at your choice of times and dates.
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So many small … [Read more...]
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