You work your butt off creating a product or a training program your audience needs.
You're ready to share tons of content in a free webinar and sell the product at the end. Three hundred people have … [Read more...]
How to Pitch Anything and Make People Say, ‘Tell Me More’
One of the toughest problems Publicity Hounds face is explaining succinctly their book, product or service.
Your 15-second pitch should be short enough to catch people's attention but enticing enough to make them say, "Tell me more."
It's Day 3 of the third annual [Read more...]
7 Ways to Use Explainer Videos for Publicity, Promotion
Explainer videos tell your company's story at your website, and explain how visitors will find value at the site.
My video is the the first thing you see on my homepage at The Publicity Hound website, and it's gotten more than 2,000 views. But these short videos aren't only for your … [Read more...]
Crowdfunding Success Stories: Will Your Dream-come-true be Next?
If you think your idea for a crowdfunding project is too "out there," and that total strangers will never fork over their hard-earned money to make your dream come true, a closer look at this social media phenomenon might convince you to just go ahead and … [Read more...]
3 conspicuous things that are strangling your PR campaign
I’ve been running my own PR business for over 15 years, and not a week goes by that a potential client doesn’t come along and say, “PR just doesn’t work for us. Why should I invest more time and money when we’re not getting a single phone call from the media, or seeing any decent, measurable ROI?”
There’s no questioning the value of a … [Read more...]