Now that you know the advantages and disadvantages of press releases and pitches, here are my recommendations on when to use each one.
9 ways to use these 9 PR posters
Here's a clever example of content creation, courtesy of the folks at [Read more...]
The pros and cons of press releases vs. pitches
You have an idea for a story that will generate free publicity for your company or nonprofit, a product or a service, or a book you're launching.
Your first temptation is to write a press … [Read more...]
7 things your 2014 publicity plan should NOT include
UPDATE: You can register to watch the video replay of this webinar, at your choice of times and dates.
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So many small … [Read more...]
Dog Tweets of the Week–Two Simple Twitter Tips to Virtually Dominate Your Niche
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.
Think you know hashtags? Take this quiz (it’s tricky)
Let's see how much you know about how to use the hashtag, the symbol # and one of the most powerful publicity tools that help you promote.
True or false?
1. Hashtags, managed by Twitter, help you find news, topics and conversations you care about.
2. You can use only numerals and letters within your hashtag---no symbols … [Read more...]
7 ways prepare for media interviews and always be ready
Reviewing Stephanie Chandler's book, [Read more...]
Use hashtags, Twitter handles in press release headlines
Hashtags and Twitter handles are showing up everywhere these days: on TV commercials, in voicemail messages and even on billboards.
Add press release headlines to the list. Yes, headlines.
Why? Two main reasons:
When people use … [Read more...]
5 BS press release facts that everyone thinks are true
This guest post was written by Mickie Kennedy, founder of eReleases Press Release Distribution Service, the online leader in affordable PR distribution since 1998. Grab your free copy … [Read more...]
Dog Tweets of the Week–Google Reveals Major Update to Search Algorithm
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.
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