This edited transcript is the third installment in a four-part series from an interview on April 2, 2015. Dr. Judith Briles asks me about how authors can become experts and promote their expertise. Prefer audio? You can download it here or [Read more...]
The pros and cons of press releases vs. pitches
You have an idea for a story that will generate free publicity for your company or nonprofit, a product or a service, or a book you're launching.
Your first temptation is to write a press … [Read more...]
Think you know hashtags? Take this quiz (it’s tricky)
Let's see how much you know about how to use the hashtag, the symbol # and one of the most powerful publicity tools that help you promote.
True or false?
1. Hashtags, managed by Twitter, help you find news, topics and conversations you care about.
2. You can use only numerals and letters within your hashtag---no symbols … [Read more...]
Using hashtags? 7 ways to avoid looking like a dweeb
It's one of the most powerful tools in search. It's the hashtag, #, above the numeral 3 on your keyboard, an easy way to help people find your valuable content.
A few days ago, I had a frustrating experience with AT&T's customer service and wanted to share it with the world in a tweet, hoping AT&T monitors Twitter and might … [Read more...]