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How to Survive a Public Embarrassment with Smart Publicity

By Jen Thames

The world is moving faster than ever. Everything is online.

Smartphones make it possible to record every seemingly private moment. And news travels as fast a tweet.

The odds of bad behavior going unnoticed are slimmer than ever.

You've seen seen those press conferences where a politician or … [Read more...]

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Do you make these 5 beginner’s mistakes when doing event publicity?

By Jen Thames

Event PR is a special breed of publicity.

Whether you’re just starting out in this niche or you’re taking on event PR yourself for the first time, there’s a lot you need to know. Being new to anything, you’re sure to make a few missteps at first. But if you know what common mistakes PR event newbies make,  you can … [Read more...]

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7 things your 2015 Publicity Plan must include –free training Oct. 15

If someone has a problem and they're searching online for a way to solve it, but they don't know you, have you made it easy for them to find you?

Too often, people who want publicity spend the majority of their time on outreach---hunting for journalists, bloggers and others … [Read more...]

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