Tips, Tricks & Tools for Free Publicity
If you're an author or publisher who struggles with any aspect of getting your book to market, take advantage of a chance to learn from me and four other publishing pros at a free webinar at 7:15 Eastern Time on Wednesday, Sept. 2.
I'm one of the hosts, and I'll be joined by book … [Read more...]
When you launch a new product or service, reach out to bloggers whose audiences are a perfect fit.
This morning, I found a compact little pitch in my email, from Candy at PearlMountain Technology, the graphic software developer that created the FotoJet web app. You can use the free tool … [Read more...]
In yesterday's email tips, I shared a link to one of the best infographics I've seen lately on how to promote an event beforehand, while … [Read more...]
If you're tempted to use a free Getty image in a blog post, at your website, in a press release, in a PR campaign, or any other way, understand the risks which could include legal problems.
Getty recently opened up its archives to allow [Read more...]
Here's a clever example of content creation, courtesy of the folks at [Read more...]
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.
Exceptional Customer Engagement: Audience, Purpose and … [Read more...]
Here's a clever way to draw people's attention to a tweet, particularly if they're on a platform like Tweetdeck or Hootsuite, importing several streams, and seeing dozens of tweets on their screen.
Create a very short list and give each item its own line, like this tweet from [Read more...]
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.
Facebook is digging into its back of tricks, yet again, and making it more difficult for users to create a buzz without buying an ad.
Remember the big ruckus last year when people discovered that only a small percentage of fans were seeing status updates posted to a page? Back then, it was something like only 11 percent.
That … [Read more...]
Your digital business card, just like your printed business card, is your only chance to make a great first impression.
That's especially true for your Google+ hovercard, that mini business card that pops up when you hover over someone's name, like this:
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