It's wedged between Black Friday and Cyber Monday, a day set aside by American Express to encourage people to shop locally.
If you own a brick and mortar business, you have opportunities galore to promote Small Business Saturday … [Read more...]
Do you make these 5 beginner’s mistakes when doing event publicity?
By Jen Thames
Event PR is a special breed of publicity.
Whether you’re just starting out in this niche or you’re taking on event PR yourself for the first time, there’s a lot you need to know. Being new to anything, you’re sure to make a few missteps at first. But if you know what common mistakes PR event newbies make, you can … [Read more...]
Make your pet a celebrity to help promote your small business
Just as Joan Stewart is The Publicity Hound, I'm tied to my famous cat, Simon Teakettle.
Dubbed "the cat who owns the company" in an article in Business Week and on MSNBC.com, his persona has gone through three actual feline … [Read more...]
11 ways to use this publicity cheat sheet with your PR team
I found a gem of a little publicity cheat sheet I know you'll love.
Actually, it's a big cheat sheet which is all the better because it's one of the most thorough at-a-glance summaries I've seen anywhere on how to get … [Read more...]
How a Pittsburgh pillow company used a marathon to tell its cause marketing story
By Hollie Geitner
We frequently advise clients---using a statement coined by leadership expert Simon Sinek---that "people don't buy what you do, they buy why you do it."
It couldn't be any truer in the case of [Read more...]
How to offer “extras” with your pitch to hook the media
By Roshanda E. Pratt
Everyone loves extras.
Extra fries, extra time to complete a project, and extra money in your bank account. Just as you and I enjoy a few “extras” so does the local television … [Read more...]
Book signing pushes author’s book to top of best-sellers list
By Gail Mencini
The Boys of Summer are on the field. The smell of hot dogs, beer and peanuts waft through stadiums. The sound of the crack of a bat and cheers of the home team crowd resound.
What does that have to do with being an author?
Everything.
Imagine the new baseball rookie in his first at … [Read more...]
When to use a press release and when to deliver a pitch
Now that you know the advantages and disadvantages of press releases and pitches, here are my recommendations on when to use each one.
When to Use a Press Release
As the "announcement of record" that you … [Read more...]Dog Tweets–How to Make a Marketing Video
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.
Library ties employees’ weight loss to wellness event
Here's an idea for companies, nonprofits, government agencies and organizations whose employees are celebrating significant milestones such as finishing a marathon, stopping smoking or losing weight.
Plan a special event around … [Read more...]
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