In a world saturated with content, it can be overwhelming standing out in the crowd.
How do you position yourself as an authority? How do you passionately communicate your product or service? Why does … [Read more...]
How to connect with TV news personalities on social media
By Roshanda E. Pratt
Television personalities, producers, reporters, anchors and news managers are more accessible than previous years past.
During my tenure working in television news eight years ago, the access to broadcasters was almost non-existent. I remember vividly working alongside reporters on stories. I had to field … [Read more...]
How a Pittsburgh pillow company used a marathon to tell its cause marketing story
By Hollie Geitner
We frequently advise clients---using a statement coined by leadership expert Simon Sinek---that "people don't buy what you do, they buy why you do it."
It couldn't be any truer in the case of [Read more...]
How to offer “extras” with your pitch to hook the media
By Roshanda E. Pratt
Everyone loves extras.
Extra fries, extra time to complete a project, and extra money in your bank account. Just as you and I enjoy a few “extras” so does the local television … [Read more...]
Newsjacking: A tempting bone for the media, even when you have no news
There is always a story to be told. The key is to know how to tell the story in a way to draw the media into calling and chasing you down.
As a former television news producer for 10 years, my main … [Read more...]
Need TV publicity? Don’t pitch a website. Pitch a yummy hook
One way to kill your chances of getting onto local TV is to pitch your website.
That's what Tom Graber of Milwaukee wanted to do a few weeks ago.
Tom's website, Friday Fish Fry Guide, lists more than 1,000 restaurants in a six-county area in metropolitan Milwaukee. … [Read more...]
Tips for getting booked on the more than 800 Mind-Body-Spirit radio shows
When you think of talk radio, you think politics, home improvement shows and public radio.
Mind-Body-Spirit shows aren't as obvious, but they have huge followings.
Guests talk about familiar topics like the law of … [Read more...]
Why you should welcome bad reviews for your books and products
More than 6 out of 10 people read one or more product reviews on a shopping site before deciding whether to buy.
But how many of those people do you think hear their B.S. detector going off when all the reviews on the company's website are … [Read more...]
When to use a press release and when to deliver a pitch
Now that you know the advantages and disadvantages of press releases and pitches, here are my recommendations on when to use each one.
When to Use a Press Release
As the "announcement of record" that you … [Read more...]9 ways to use these 9 PR posters
Here's a clever example of content creation, courtesy of the folks at [Read more...]
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