Here's a clever example of content creation, courtesy of the folks at [Read more...]
The pros and cons of press releases vs. pitches
You have an idea for a story that will generate free publicity for your company or nonprofit, a product or a service, or a book you're launching.
Your first temptation is to write a press … [Read more...]
11 things authors must know about book publicity to create a best-seller
Dog Tweets of the Week–Two Simple Twitter Tips to Virtually Dominate Your Niche
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.
115 new magazines in October + Tools to help you pitch
After decades of gloomy news from the publishing industry, this one was an eye-opener: a whopping [Read more...]
The 7 Deadly Sins of Pitching Journalists and Bloggers
If you want publicity, or you simply want a big-shot blogger to pay attention to you, you can deliver a decent pitch with a little writing talent and some research.
Doing your research before you pitch will make them far more likely to cover your story, because you'll be pitching the right people, not the ones who are in a position to … [Read more...]
The huge advantage of TV publicity vs. print and how to get on TV–free training today
If you want to get into a big national magazine, you'd better be pitching your idea six months ahead of the publication date.
That's the long lead time for many magazines.
But if you wake up … [Read more...]
6 easy ways to find book reviewers, editors on LinkedIn
One of the biggest changes in the world of promotion is the ease with which you can contact journalists, bloggers or writers on social media sites and see a … [Read more...]
7 reasons the media want your helpful, how-to tips lists
Need publicity but can't think of any newsworthy stories about your business to offer to journalists?
Frustrated because the story ideas you ARE pitching seem to have fallen into … [Read more...]
Dog Tweets–How to Make a Marketing Video
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.
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