It's wedged between Black Friday and Cyber Monday, a day set aside by American Express to encourage people to shop locally.
If you own a brick and mortar business, you have opportunities galore to promote Small Business Saturday … [Read more...]
Publicity Ideas: How to Avoid a Political War on Thanksgiving
Thanksgiving hosts all over the U.S. are squirming.
What if Uncle Fred insists on wearing his red Donald Trump ball cap during Thanksgiving dinner? Or cousin Megan shows up at the door sporting her "I'm With Her" T-shirt?
Publicity Hounds to the rescue!
Now is the time for authors, speakers and experts to pitch story … [Read more...]
20 Things About Publicity True 20 Years Ago and Today – Part 2
By Marcia Yudkin
To celebrate the milestone of my book 6 Steps to Free Publicity remaining in print 20 years after its first edition appeared, here is the second part of my post about 20 points about publicity that are as true now as in 1994. You can [Read more...]
Need TV publicity? Don’t pitch a website. Pitch a yummy hook
One way to kill your chances of getting onto local TV is to pitch your website.
That's what Tom Graber of Milwaukee wanted to do a few weeks ago.
Tom's website, Friday Fish Fry Guide, lists more than 1,000 restaurants in a six-county area in metropolitan Milwaukee. … [Read more...]
Dog Tweets of the Week– Social Media for Authors
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.
Dog Tweets—How to use holidays to publicize your hotel, B&B or lodging property
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter.
How to use holidays to publicize your hotel, B&B or lodging property. [Read more...]
5 story ideas that tie into Labor Day for publicity
Labor Day is three weeks away, not too late to start pitching guest posts to bloggers, and story ideas to traditional media.
Tip #12 on my 50 Tips for Free … [Read more...]
How to create your own holiday for national publicity
This is the first in a special series of 50 blog posts on the topic of how to generate free publicity. I'll be pinning each of the 50 tips you see here to my Pinterest board, and I encourage you to follow my [Read more...]
How to generate publicity from Pi Day
Piggybacking publicity onto popular or obscure days, weeks and months of the year is one of the easiest ways to find your way into the media, and I give lots of examples in my ebook, How to be a Kick-butt Publicity Hound.
Here's one of the more obscure … [Read more...]
‘Refired Not Retired Day’ needs promotion ideas
Phyllis May of Key West, FL, writes:
"March 1 is my day in Chase's Calendar of Events. It's [Read more...]
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