Tips, Tricks & Tools for Free Publicity
Nine out of 10 authors I work with aren't collecting email addresses at their websites, mailing regularly and selling more books as a result.
That breaks my heart. :-( Email marketing is the Number One strategy to sell more books. Period. Even for fiction authors.
It takes time. It takes patience to learn the technology. And … [Read more...]
Fiction authors have the toughest job when it comes to generating publicity for their books. Too often, they can't recognize all the opportunities that breaking news stories are dumping right into their laps.
Here's one. Smart authors who write fiction as well as nonfiction will pounce on it. This is known as … [Read more...]
Did you know the media is watching what you view online?
With the increase of social media, news organizations are paying close attention to your interests, comments, shares and retweets.
In the late 90s, when I worked … [Read more...]
There is always a story to be told. The key is to know how to tell the story in a way to draw the media into calling and chasing you down.
As a former television news producer for 10 years, my main … [Read more...]
This is Tip #28 in a series of ”50 Tips for Free Publicity” which I’m pinning on Pinterest. Follow me there, and if you like my tips, comment and … [Read more...]
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