Tips, Tricks & Tools for Free Publicity
One of the best ways to get people in the door for your service-based business is to partner with another local small business and promote each other.
For Wisconsin insurance agent Matt Nelson of American Advantage Insurance - Nelson Agency Inc., the key to generating leads galore is offering a $20 gift certificate to The Pasta Shoppe, a … [Read more...]
Add this one item to your media kit and watch your publicity explode.
Include a package of photos---or only one photo---featuring props related to your personality, your book, your product or service, or your business.
Props make your photos come alive. They practically beg to be published. And they make it easy for … [Read more...]
The crazy coloring book craze is the perfect opportunity to piggyback onto this trend and drum up a little publicity for you and your business.
You can do this two ways.
You can pitch journalists and bloggers with a story idea that ties into coloring books and your area of expertise. I've given you lots of ideas … [Read more...]
If you're thinking of diving into the world of online education, learn how to avoid making the same mistakes others before you have … [Read more...]
The drip, drip, drip of names and email addresses of people who are registered on the Ashley Madison website offers publicity opportunities galore if you're willing to comment on this story.
#AshleyMadison is trending on … [Read more...]
Set aside some time this month and next to listen to take advantage of three weeks worth valuable free training on how to get free publicity.
When you need publicity but you can't think of an idea to pitch, even a lame one, take the shortcut Michelle Tennant Nicholson takes.
She milks the cows that are already in the barn.
That means … [Read more...]
You're a whiz at organizational development. Or strategic planning. Or time management. Or the topic that's your passion.
But unless your specialty is marketing, you might not know the first thing about how to promote your consulting business.
You're not alone.
During the more than 15 years I've worked as a … [Read more...]
Setting up a business online is the easy part.
Attracting thousand of fans and giving them time to know, like and trust you takes patience and perseverance.
I know. I've been doing this for almost 20 years.
And there's always a … [Read more...]
By Marcia Yudkin
In 1994, a young investment banker named Jeff Bezos incorporated a company called Cadabra (after “Abracadabra”) to sell books online.
He had second thoughts about the name, however, after talking to his lawyer on the … [Read more...]
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