"Game of Thrones" "Orange is the New Black" "House of Cards" "Friday Night Lights" "Call the Midwife" Each is a top TV show based on a book. Could the title of your book eventually be among them? Find out tomorrow---Thursday, March 16, 2017---when Daniel Hall introduces you to Hollywood producer Ken Atchity who has made hundreds of film and … [Read more...]
How to Entice Your Local TV News Team to Cover Your Story
By Roshanda PrattNews just doesn’t happen. Often, it's planned.Most TV stations have what’s called "the morning meeting" or an editorial meeting where news executives share the stories of the day. It starts at 8 or 9 a.m., depending on the station.This gathering of reporters, content managers or assignment editors, photographers, news director and … [Read more...]
How to Create Sizzling ‘Book Hooks’ for Drive-time Radio
UPDATE on Nov. 22, 2015:You can listen to the free replay of this call here.***One of the biggest mistakes authors make when trying to get onto on a radio show as a guest is the same mistake they make when trying to get onto a TV show and in print.They pitch their books.DJs and talk show hosts don't care about your book. Even if they schedule you … [Read more...]
On TV and Radio, Avoid a Hot Mic That Leads to PR Hell
By Roshanda E. PrattIt has happened to presidents, vice-presidents, CEOs, athletes and even reporters.Those who witness it relish in enjoyment while those on the back end are utterly embarrassed. It's called being unaware of the "hot mic" and saying something intended to be private. Hot mic situations happen more often than you realize.It's so … [Read more...]
Radio publicity tip: Call talk shows and comment
Savvy Publicity Hounds know how to use talk radio to their advantage, even if they're only calling the show to comment on an issue the host is discussing. The first hoop you must jump through is to get past the call screener, particularly if it's a big talk show. Be ready to tell the screener exactly what you'll say to the host. Holland Cooke, … [Read more...]
How your digital fingerprint can keep you from appearing on the 5 o’clock news
By Roshanda Pratt If you've read my guest posts here on The Publicity Hound's Blog, you know I'm a news hound. While I was snooping around recently, I was reminded of something I need to warn you about when it comes to the media. Nothing is really off limits. In our digital world, it's much easier for journalists, bloggers or anyone else to s … [Read more...]
Pitching tips Thursday on how to get on Rachael Ray, Live with Kelly, Wendy Williams Show
Here's a short list of unsolicited junk that publicity-seekers send to TV shows where they want to appear as guests: Bulky media kits Books they've written (sometimes multiple copies for everyone on the staff) Envelopes stuffed with marketing materials Press photos Press clippings Long letters explaining why they want to … [Read more...]
Want local TV publicity? 3 ways to get on reporters’ radar
By Roshanda E. Pratt Did you know the media is watching what you view online? With the increase of social media, news organizations are paying close attention to your interests, comments, shares and retweets. In the late 90s, when I worked as a TV news producer, the best way to gauge interest came by way of Nielson ratings or sheer luck. Nielsen … [Read more...]
5 Tips for Selling Books or Products on Radio
Radio can be a goldmine for you if you have a book or product to sell, you can pitch a good hook to get onto the show, and you can give the station a compelling interview. And you don't have to appear only on big stations. Shows devoted to niche topics have loyal listeners. Here are 5 tips on how to get onto radio shows to sell more books and … [Read more...]
What TV production taught me about creating a message that teases viewers
By Roshanda E. Pratt In a world saturated with content, it can be overwhelming standing out in the crowd. How do you position yourself as an authority? How do you passionately communicate your product or service? Why does this even matter? It matters greatly. Believe it or not, people still want to connect to people with a story. You have one. … [Read more...]
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