Tips, Tricks & Tools for Free Publicity
Podcasting, also known as Internet radio, ranks as one of the fastest and easiest ways to build a large audience of raving fans, regardless of your topic.
If you don't want to hassle with learning the technology or buying fancy equipment to host your own show, no worries.
Be a guest on other people's shows where ready-made … [Read more...]
"Orange is the New Black"
"House of Cards"
"Friday Night Lights"
"Call the Midwife"
Each is a top TV show based on a book.
Could the title of your book eventually be among them?
Find out tomorrow---Thursday, March 16, … [Read more...]
By Roshanda Pratt
News just doesn’t happen. Often, it's planned.
Most TV stations have what’s called "the morning meeting" or an editorial meeting where news executives share the stories of the day. It starts at 8 or 9 a.m., depending on the station.
This gathering of reporters, content managers or assignment editors, … [Read more...]
UPDATE on Nov. 22, 2015:
You can listen to the free replay of this call here.
***
One of the biggest mistakes authors make when trying to get onto on a radio show as a guest is the same mistake they make when trying to get onto a TV … [Read more...]
By Roshanda E. Pratt
It has happened to presidents, vice-presidents, CEOs, athletes and even reporters.
Those who witness it relish in enjoyment while those on the back end are utterly embarrassed. It's called being unaware of the "hot mic" and saying something intended to be private. Hot mic situations happen more often than you … [Read more...]
Savvy Publicity Hounds know how to use talk radio to their advantage, even if they're only calling the show to comment on an issue the host is discussing.
The first hoop you must jump through is to get past the call screener, particularly if it's … [Read more...]
By Roshanda Pratt
If you've read my guest posts here on The Publicity Hound's Blog, you know I'm a news hound. While I was snooping around recently, I was reminded of something I need to warn you about when it comes to the media.
Nothing is really off limits.
In our digital world, it's much easier for journalists, … [Read more...]
Here's a short list of unsolicited junk that publicity-seekers send to TV shows where they want to appear as guests:
Bulky media kits Books they've written (sometimes multiple copies for everyone on … [Read more...]Did you know the media is watching what you view online?
With the increase of social media, news organizations are paying close attention to your interests, comments, shares and retweets.
In the late 90s, when I worked … [Read more...]
Radio can be a goldmine for you if you have a book or product to sell, you can pitch a good hook to get onto the show, and you can give the station a compelling interview.
And you don't have to appear only on big stations. Shows devoted to niche … [Read more...]
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