Publicity Hound Nancy Juetten, who writes a column on media relations for the Snahomish County Business Journal, wrote another winner in the December issue. It lists 10 media … [Read more...]
Press Releases: Put ’em on steroids
Anyone who self-promotes needs to know about the new press release: the one that's written and distributed online and can be found by consumers, not only by journalists. You can hear The Publicity Hound and four other … [Read more...]
‘Top 10 Tips’ lists: Great year-end publicity
Here's a great end-of-the-year idea for your publicity campaign. They're short, punchy lists of "the best" or "the worst." The number doesn't even have to be 10. Your list can include 5 items. Or 7. Or 9. Just now, I googled and found these lists: The Top 10 Best Blogs, as chosen by [Read more...]
Company anniversary? Use this clever publicity hook
Here's a great idea on how to get media attention for your company's anniversary. The longer you've been in business, the more effective it will be.
Let's say you're celebrating your 20th anniversary. Find one or more employees who have been with you all 20 years to comment on the changes they've seen the past two decades.
If … [Read more...]
Black Friday or Jack-ass Friday?
Sick of all the hoopla over Black Friday, the day-after-Thanksgiving media frenzy that's the "official" start of the Christmas shopping season? A blogger named Chris apparently is and wrote an interesting post about how shameful the media act when they give "free … [Read more...]
Balloon artist sculpts Borat
When I wrote my latest special report titled "How to Piggyback onto Celebrity News to Promote Your Product, Service, Cause or Issue," I gave lots of examples of smart Publicity Hounds who have done just that. Here's another. When Russian-born balloon artist Irina Patterson of Miami, … [Read more...]
Book about anxiety needs marketing tips
Carolyn Chambers Clark of Englewood, Florida writes: "I've written the book 'Living Well with Anxiety: What Your Doctor Doesn't Tell You...That You Need to Know.' "Anxiety can take over our world, causing dizziness, stammering, heart palpitations, trembling, shaking, unreasonable fears, panic attacks that seem like heart attacks, obsessive … [Read more...]
Robb Report needs boating, flying leads
Judy Mandell, a freelance writer for the "Robb Report," the monthly magazine for ultra-affluent readers with an average household income of $1.18 million, is looking for aviation and boating stories for this winter and spring, but no profiles.
What's new, exciting, scary, wonderful, … [Read more...]
Following up can tilt publicity in your favor
Ask any journalist if people should follow up with them after sending a press release or emailing a pitch, and you'll hear the word "No!" The persistent people who follow up, however, are sometimes the ones I write about in my ezine, "The Publicity Hound's Tips of the Week," or this blog. Last month, a publicist who had sent me a book to review … [Read more...]
Celebrity addresses can be yours for $1
I just got my hands on the mailing addresses for the agent, publicist or manager of these celebrities:
Jodie Foster Meg Ryan Maggie Gyllenhaal Diana Krall Elizabeth Perkins Ming-NaI received an email from ContactAnyCelebrity.com, … [Read more...]
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