TV reporter Shawne Duperon and I had a blast brainstorming "103 Sizzling Story Ideas from July through December." October is bursting with ideas about the second largest retail holiday of the year that you can pitch to newspapers, magazines and TV stations. Here are some we're … [Read more...]
Wal-Mart, Starbucks dominance a great publicity op for small businesses
You can hardly open a newspaper or turn on the TV these days without noticing somebody crabbing about Wal-Mart. Now they're going after Starbucks. Penny Stafford, owner of the Seattle-based Belvi Coffee and Tea Exchange Inc., charges in a federal lawsuit that the coffee giant uses anti-competitive tactics to rid itself of competition. The suit, … [Read more...]
Book about saving the ocean needs publicity tips
Publicity Hound jean Logan of Alexandria, Virginia writes:
"I work for a very small nonprofit called the Blue Frontier Campaign. We are building a grassroots movement for ocean and coastal health (we call it the Seaweed Rebellion). We try to teach people that the actions they take in their everyday lives affect ocean health, from the … [Read more...]
Spinach crisis: Here are ways you can piggyback
News stories about the spinach-related E. coli outbreaks all over the United States offer lots of opportunity for savvy Publicity Hounds to piggyback onto this story. Here are some ideas off the top of my head: ---What's the effect on restaurants? Have they pulled spinach completely from their menus or are they using frozen spinach in place of … [Read more...]
Unsolicited press releases considered spam—but not by me
If you send an unsolicited press release, will journalists consider it spam? Most probably won't. But there's an interesting conversation about this topic at the Poynter Online blog. Amy Gahran, who … [Read more...]
Press releases with a video clip come alive
An online press release that includes a video clip can be incredibly powerful. Readers simply click on the video link and watch a short video of you extolling the benefits of your product or service. Here are other ways you can use video: ---Readers can watch you demonstrate a new product. ---They can see you interviewing a customer who has used … [Read more...]
Children’s book about divorce needs marketing tips
Author DK Simoneau of Lakewood, Colorado writes: "I have written a children's picture book, 'We're Having A Tuesday' that focuses on the issue of divorce. It goes beyond the typical book that centers on divorce not being the child's fault. Instead, it's a communication tool meant to … [Read more...]
Celebrity gossip: Tie it to your own publicity
For years, Debra Holtzman kept wishing and hoping that she’d generate publicity in top-tier newspapers and magazines and on the big morning TV shows like "Good Morning, America" because of her expertise in child safety. But the wishing and hoping got her a media hit here and there. Then Debra found the key that not only unlocked the door to … [Read more...]
Photo captions require care, accuracy
In my newspaper days, incorrect or poorly written captions caused more problems, and required more corrections, than any other part of the newspaper.
If you can learn how to write great captions for photos you submit to the media, you will increase the chances of an accurate caption that doesn't require a correction the following … [Read more...]
Dermatologist needs tips to promote a book on caring for skin
Dr. Barry Lycka, a cosmetic dermatologist from Alberta, British Columbia writes: "I recently wrote the book ''Restoring Youth: How To Keep and Restore Your Natural Beauty.'' It's about how our skin is at the mercy of the sun, harsh weather, our own bad habits and our age. "It discusses the myriad of procedures and treatments such as peels, … [Read more...]
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