It lists 10 media relations tactics for growing your business. They include writing articles that promote your expertise, writing press releases, offering yourself as a source to reporters, and starting an electronic newsletter or tip of the week on your topic.
In the interview I did with Dan Janal of PRLeads on “How to Turn Your Ezine into a Cash Machine,” I explained that my ezine, “The Publicity Hound’s Tips of the Week,” results in numerous queries from journalists for interviews, quotes and story ideas.
If you’re thinking of ways to really pump up your media efforts for next year, Nancy’s column serves as a handy checklist. It will give you lots of ideas that will pay big dividends.