Promoting your podcast isn't much different than promoting any other product or service.
But if you don't know where to start, it can be confusing.
I know. I'm starting my own podcast soon and I didn't quite know where to begin … [Read more...]
Identify industry trends using these 7 sources
Any self-respecting journalist, blogger, freelancer, broadcaster and publisher knows the importance of reporting on trends.
But when I worked as a newspaper editor two decades ago, I was too busy laying off reporters, slashing the newsroom budget … [Read more...]
The media want drought stories NOW–so pitch!
The folks at Fireworks Popcorn in Port Washington, WI, my favorite place for a quick mid-afternoon snack, say the drought is so bad, that they're worried about popcorn prices. A farmer in Indiana told the owner that if his fields don't get signficant … [Read more...]
Pitch stories about employees in their 80s, 90s
I love reading stories like the one about the 91-year-old woman newspaper carrier who shows no signs of … [Read more...]
Create Top 10, 20, 50 lists for year-end publicity
Lists are everywhere these days---on TV, on Facebook, on Twitter and in your local newspapers and national magazines. And for good reasons. Readers love lists. The end of the year is the ideal time to create your own---either by yourself or with help from … [Read more...]
13 press release topics when there’s nothing newsworthy
One of the biggest myths of press releases is that they must contain news.
That was true two decades ago when we wrote press releases primarily for journalists and we had to worry about insulting them with trivia about our business.
But now … [Read more...]
Look far beyond your topic for publicity ideas
When you're looking for a publicity opportunity, don't just concentrate on your core product, service, cause or issue.
In many cases, there's plenty going on inside your organization---or your home---worth sharing.
The most recent issue of the … [Read more...]
Unusual product packaging is worth publicizing
"How do I open this damn thing?" I ask myself in frustration at least once a week. I'm trying to tear the wrapper off a piece of candy, open one of those big padded envelopes, rip the stubborn cellophane off a new CD, or get inside a molded piece of plastic glued to a cardboard backing so I can retrieve the CD headphones I just bought. If my … [Read more...]