Here’s a great idea on how to get media attention for your company’s anniversary. The longer you’ve been in business, the more effective it will be.
Let’s say you’re celebrating your 20th anniversary. Find one or more employees who have been with you all 20 years to comment on the changes they’ve seen the past two decades.
If you have photos of what they looked like years ago, and it’s OK with them, offer the photos to the media. You can even mention this when you pitch. The media—and readers—love “then and now” photos.
The idea comes from Vicki Vaughan, a reporter at the San Antonio Express-News. I found it in this great post at Alan Weinkrantz’s PR Weblog. The post recaps tips from a media panel and includes lots of advice on how to write and distribute press releases.
For more anniversary tips, read my article “How to Create Publicity for a Company Anniversary.” For more press release tips, sign up for my free email tutorial “89 Ways to Write Powerful Press Releases.”
One might also consider a well chosen promotional product – maybe something retro and memorable from “way back when” the company started bearing an imprint of the original company logo.