Here’s a great end-of-the-year idea for your publicity campaign.
They’re short, punchy lists of “the best” or “the worst.” The number doesn’t even have to be 10. Your list can include 5 items. Or 7. Or 9.
Just now, I googled and found these lists:
- The Top 10 Best Blogs, as chosen by MarketingSherpa.com
- Best and Worst Dressed Celebrities of 2006, according to People magazine.
- The Top 5 books on public relations, as published in the Wall Street Journal last week
- The Top 10 Best Jobs according to Money magazine.
- Golf’s Best and Worst of 2006, as chosen by MSNBC.com.
- The Top 10 Green Projects of 2006, courtesy of the American Institute of Architects
I’ll bet all of you can create lists just like these, whatever product, service, cause or issue you’re promoting.
Several Publicity Hounds emailed me recently asking if these lists can substitute as press releases. During the teleseminar I conducted on how to write and distribute “Briefs, Fillers & Quizzes,” I explained that they can.