If you sell a product or service that would make an ideal gift, target Holiday Gift Guides.
Seven reasons gift guides rock:
1. You don’t need a “hook” or “angle” or a creative pitch. You only need a compatible product … [Read more...]
How to turn your old articles and other printed content into money in the bank
By Barbara Florio Graham
Guest Contributor
In the 1970s, I self-syndicated personal essays to newspapers across Canada.
In those days, papers purchased only “one-time rights” for their circulation areas, so I was published frequently in six to 10 different papers. Some of these were travel pieces, but most were humorous … [Read more...]
20 Things About Publicity True 20 Years Ago and Today – Part 1
By Marcia Yudkin
When the first edition of my book 6 Steps to Free Publicity appeared in 1994, email was something used by nerds, websites were a curiosity and blogs had not yet been invented.
To celebrate the milestone that this book remains in print 20 years later, in its third edition, I thought I’d list 20 points … [Read more...]
115 new magazines in October + Tools to help you pitch
After decades of gloomy news from the publishing industry, this one was an eye-opener: a whopping [Read more...]
Targeting media in Alberta? Use these helpful resources
If you're targeting media in Alberta, Canada, or you want to become more familiar with publicity opportunities, check out the helpful resources from Marilyn Jones, a media relations and social media strategist and "self-confessed news junkie," who publishes the … [Read more...]
7 Places to Find Freelancers to Write About You
When you're planning a publicity campaign, don't overlook freelance writers, a powerful resource that can help you spread the word about your product, service, cause or issue---sometimes far better than a traditional journalist who works full-time for only one … [Read more...]
The 7 Deadly Sins of Pitching Journalists and Bloggers
If you want publicity, or you simply want a big-shot blogger to pay attention to you, you can deliver a decent pitch with a little writing talent and some research.
Doing your research before you pitch will make them far more likely to cover your story, because you'll be pitching the right people, not the ones who are in a position to … [Read more...]
Offer journalists, bloggers a Skype interview with you or your expert
The more "extras" you can offer journalists and bloggers when you pitch, the more you increase your chances they'll cover your story.
When pitching, even print media, offer a Skype interview with yourself, or your … [Read more...]
Publicity goldmine: Magazine editors’ blogs (clues galore!)
If you want publicity in magazines big or small, and you're targeting a particular reporter or editor, are you checking to see if your media contact blogs?
You should be.
While thousands of other publicists … [Read more...]
Want publicity in magazines? Research, then pitch
You can have the most interesting story idea on the planet.
But unless you do your homework first and get to know everything you possibly can about the journalist you're pitching it to, you could be blowing a golden opportunity for … [Read more...]
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