Yvette Stanton Sydney, Australia writes: "I am the Australian publisher of a small, but growing range of embroidery books. I am about to launch two onto the U.S. market. I'd love suggestions of how make a big splash in a very niche pond. "The market is predominantly women, many of whom love counted cross-stitch and needlepoint. Vetty Creations … [Read more...]
Publicity tips for getting mentioned in books
Once of the best ways to generate publicity for your product, service, cause or issue is to be mentioned in somebody else's book. I was reminded of that today, when the UPS guy delivered a copy of "Make Your Business Survive and Thrive!---100+ Proven … [Read more...]
Women’s online community needs promotion tips
Publicity Hound Kare Anderson writes: "I am co-founder of a new business that's going public in January, called SavvyHer. It's the only online community for women age 45 and older to contribute tips for making their lives easier and more joyful. They can even be recognized and rewarded with gifts from sponsors each month, when the community votes … [Read more...]
Write press releases for readers, not clients
If you write press releases, one of the worst mistakes you can make is writing to please the boss or the PR client. Here's what bosses and clients like to see: What I call "the B.S. quote." It sounds like this: "The ABC Widget Company is honored to be a part of this long-standing tradition blah-blah-blah..." On first reference, … [Read more...]
BoomerWomenBlog.com needs promo ideas
Lois Carter Fay of Massanutten, Virginia writes: "I just started a new blog, BoomerWomenBlog.com, that combines marketing ideas with Boomer Women. It's also set up to maintain contact with a women's group, Women's Forum, that I run in my local community. What's the best way to publicize my new blog and to generate heaps of traffic?" … [Read more...]
John Kremer offers media contacts
Book marketing expert John Kremer is publishing a daily "Kremer 100 PR" newsletter featuring key media contacts---editors, book reviewers, radio and TV producers, magazines, newspapers, syndicated columnists, etc. For only $30 a year, he'll deliver a … [Read more...]
Publicity tips for construction trade mags
If you work for a construction company, or you're pitching the construction trade magazines, don't miss this article in which several editors from the trades offer their best tips on how to get their attention. They discuss several things I've written about in "Special Report #49: 17 Ways … [Read more...]
More ideas for holiday pitches
The weeks leading up to Christmas are the very best times to pitch the media with your story idea. I offered several controversial holiday ideas earlier this week, and I just found a [Read more...]
Controversial holiday story ideas
Looking for some ink, air time or online publicity in the next few weeks? Consider these controversial holiday stories: Annual brag letters. Do you cringe when you receive a "year in review" letter inside a Christmas card from a friend or family member? Or do you appreciate the update? Are these letters inconsiderate, or a practical way of staying … [Read more...]
Job center for people with disabilities wants national publicity
Teri Arnold of Chesapeake, Virginia writes: "I work for a small local non-profit organization that helps people with severe developmental disabilities find employment. Our clients are people who most other people think either belong in institutions or in day programs where they literally do nothing all day long. "With us, they earn a paycheck, … [Read more...]
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