When I wrote my latest special report titled “How to Piggyback onto Celebrity News to Promote Your Product, Service, Cause or Issue,” I gave lots of examples of smart Publicity Hounds who have done just that.
When Russian-born balloon artist Irina Patterson of Miami, Florida noticed that the movie “Borat” was quickly becoming a hot box office hit, she figured out a way to piggyback onto the publicity.
“I took advantage of the ‘Borat’ craze by posting a balloon art parody on Borat on my blog.
“It was picked up by the media and other blogs and the traffic on my blog increased twenty-fold. It took only a few hours to see the results. It’s a good example of what a newsworthy blog post can do.”
She mentioned the blog item as part of her pitch to the Miami Herald. They loved it, and assigned a reporter and photographer to cover her. It was the fourth time she has appeared in that newspaper. You can see previous articles here and here.
Not only that, but as a result of the online and offline publicity, Irina, who dresses in unique balloon art couture and serves as an entertaining host, even got a few paying gigs. By the way, she says she’s open to collaborative PR projects with other creative Publicity Hounds. “I have my own media contacts, and I’m able to engage them successfully and get media coverage for the events that I am a part of.” Call her at 786-301-2456 or email.
Have Irina and I convinced you that you’re leaving sales leads and money on the table if you aren’t blogging? Confused about where to start? Don’t be. You can have your own blog up and running, and your first entry posted, within half an hour.
BL Ochman, who was my guest during a teleseminar I hosted called “Blogging 101: How to Use Weblogs for Publicity,” says valuable sales leads, speaking engagements and other opportunities can be yours if you blog. Irina has proven it.