Tips, Tricks & Tools for Free Publicity
by Joan Stewart
Joan Schramm of Annapolis, Maryland writes:
"I volunteer with the Mid-Atlantic Great Dane Rescue League and recently took over as the publicity coordinator for Maryland/D.C.
"I'd like some new ideas for getting the word out about our monthly Meet and Greet events (where we set … [Read more...]
by Joan Stewart
Because this is a business blog, I have to be careful to mind my manners and not say anything that I wouldn't say in the executive suite of the same CEO who might be reading what I write here. I just learned another lesson about manners and good business. Respond thoughtfully and professionally when other bloggers or people who comment at this … [Read more...]
by Joan Stewart
Cheryl Beck Pickett of Detroit, Michigan writes: "Samaritan House provides food and other pantry items for families in need and has been around for about 13 years. They serve a handful of small towns within our county which have populations of 3,000 to 5,000 people each. Their primary support and donations come from local churches. "There are two … [Read more...]
by Joan Stewart
If you're one of those entrepreneurs who's luck enough to have a home office, and you enjoy the luxury of doing business in your bathrobe, generate a little publicity.
Kristie Tamsevicius, at left, founder of Webmomz.com, has chiristened Monday, Feb. 12, has Do Business in Your … [Read more...]
by Joan Stewart
Ginger Bell of Tyler, Texas writes: "After spending 20 years in radio, my husband launched his own production studio five years ago. With a 'voice like God' and a smooth delivery, he has stayed fairly busy creating commercials for local radio and television production departments and providing voiceovers for commercial shoots. He even has acquired … [Read more...]
by Joan Stewart
Even if you're not a football fan, you might be able to generate publicity from today's two big NFL playoff games. The Chicago Bears host the New Orleans Saints in Soldier Field for the NFC championship, and the New England Patriots travel to Indianapolis for the AFC title. Publicity Hound Jennifer Spies of New Philadelphia, Ohio, tipped me off … [Read more...]
by Joan Stewart
I heard a really fun morning drive-time radio interview with Bob Dorigo Jones on a Milwaukee radio station.
He's the author of the new book "Remove Child Before Folding: The 101 Stupidest, Silliest and Wackiest Warning Labels Ever." It … [Read more...]
by Joan Stewart
Roger Ellerton of Ottawa, Ontario, Canada writes: "I am the author of 'Live Your Dreams Let Reality Catch Up---NLP and Common Sense for Coaches, Managers and You.' My book was published a year ago but I want more publicity. "I've submitted articles to article directories, donated … [Read more...]
by Joan Stewart
USA Today says that globally, 2006 was likely the sixth-warmest on record, although final worldwide data won't be available until March. If you've experienced the winter heat wave, think of interesting story ideas you can pitch to the media. My local newspapers and TV stations are reporting on all kinds of local angles, from an absence of snowmen … [Read more...]
by Joan Stewart
One of my favorite resources for story ideas when I worked as a reporter was my own newspaper. I'd turn to the classified ad section and read the categories marked "Miscellaneous," "Wanted" and "For Sale." Quite often, I'd find an interesting classified ad that would then lead to a phone call to the person who placed it, and then an … [Read more...]
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