Tips, Tricks & Tools for Free Publicity
If someone has a problem and they're searching online for a way to solve it, but they don't know you, have you made it easy for them to find you?
Too often, people who want publicity spend the majority of their time on outreach---hunting for journalists, bloggers and others … [Read more...]
In a world saturated with content, it can be overwhelming standing out in the crowd.
How do you position yourself as an authority? How do you passionately communicate your product or service? Why does … [Read more...]
By Roshanda E. Pratt
Television personalities, producers, reporters, anchors and news managers are more accessible than previous years past.
During my tenure working in television news eight years ago, the access to broadcasters was almost non-existent. I remember vividly working alongside reporters on stories. I had to field … [Read more...]
By Hollie Geitner
We frequently advise clients---using a statement coined by leadership expert Simon Sinek---that "people don't buy what you do, they buy why you do it."
It couldn't be any truer in the case of [Read more...]
By Roshanda E. Pratt
Everyone loves extras.
Extra fries, extra time to complete a project, and extra money in your bank account. Just as you and I enjoy a few “extras” so does the local television … [Read more...]
There is always a story to be told. The key is to know how to tell the story in a way to draw the media into calling and chasing you down.
As a former television news producer for 10 years, my main … [Read more...]
One way to kill your chances of getting onto local TV is to pitch your website.
That's what Tom Graber of Milwaukee wanted to do a few weeks ago.
Tom's website, Friday Fish Fry Guide, lists more than 1,000 restaurants in a six-county area in metropolitan Milwaukee. … [Read more...]
When you think of talk radio, you think politics, home improvement shows and public radio.
Mind-Body-Spirit shows aren't as obvious, but they have huge followings.
Guests talk about familiar topics like the law of … [Read more...]
More than 6 out of 10 people read one or more product reviews on a shopping site before deciding whether to buy.
But how many of those people do you think hear their B.S. detector going off when all the reviews on the company's website are … [Read more...]
Now that you know the advantages and disadvantages of press releases and pitches, here are my recommendations on when to use each one.
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