Too often, people who want publicity spend the majority of their time on outreach—hunting for journalists, bloggers and others who they can pitch. They seldom spend enough time making it easy for the same people they’re pursuing to find THEM.
Making it easy for people to find you, and contact you, is one of the seven most important things your 2015 Publicity Plan must include if you want major publicity. It isn’t enough anymore to look for and pitch others.
I’ll review the other six critical elements of a killer Publicity Plan when I host the free webinar “7 Things Your 2015 Publicity Plan Must Include.” It’s from 4 to 5 p.m. Eastern Time on Wednesday, Oct. 15.
This free training is perfect for publicity newbies as well as for do-it-yourself Publicity Hounds who have been promoting themselves for awhile. Publicists, even though you think you know all the tricks, you’ll pick up something new from this training. Register here.
Here’s a sneak peek at what you’ll learn:
The Truth About Press Releases
Press releases shouldn’t be the bedrock of your publicity plan. They’re important so you can get your information on the record, to be found by people who are searching. But they usually won’t get you the major publicity you’re seeking.
Journalists who know that you’re spoon-feeding them all the same news won’t be enthusiastic about sharing it with their audiences. But if you send a customized pitch that ties into something their audience cares about, you’re increasing your chances for coverage.
Stop Looking for the Magic Bullet
Too many people refuse to accept the fact that self-promotion must be ongoing and consistent.
They want that one big appearance on The Oprah Network. Or they want to be featured by a top blogger. Or they want a big story in The New York Times. I know people who have appeared on Oprah and received other top-tier media covered, but little resulted from it.
Publishing a Book Can Waste Time and Money
Everyone can be a publisher these days. It’s easy, with the wide variety of tools and templates at your fingertips. The problem is that too many people who want exposure are wasting time and money on books without first understanding the confusing world of publishing.
They write books before identifying their target market. They know nothing about book distribution. They don’t realize that even if they can attract the attention of a major publisher who offers them a contract, the publisher will only be responsible for a portion of the publicity.
I’ve seen authors spend three years writing a book, and $20,000 or more on vendors who prey on authors and turn out to be wolves in sheep’s clothing.
Win Free Consulting with Me
At the end of the call, I’ll choose one attendee at random who will receive a half hour of free consulting with me. If you’re the lucky one, you can use the time to brainstorm story ideas with me, or help me identify your best targeted media, or give you instructions on how to pitch.
Seats are limited. Register here.