If you're hoping to get your product, service, cause or issue onto one of the big TV programs or news shows, whom do you contact?
A producer? Or a guest book booker? Or someone with a title you've never heard of?
Help is on the … [Read more...]
6 ways to use the Newspaper Map of the World
Several readers wrote to say they loved the item in last week's ezine regarding the Newspaper Map of the World, the interactive … [Read more...]
Ebooks offer talk radio contact info for specific niches
If you're trying to get onto radio talk shows to promote your book, product, service, cause or issue---and you're on a tight budget---a series of inexpensive ebooks will help you locate the contact information for shows in specific niches.
Talk radio advocate Francine Silverman has based the ebooks on her book, Talk Radio Wants You: An … [Read more...]
Oprah’s producers blog & drop clues about what they like
If you're dying to get onto Oprah, stop sending unsolicited books, press kits and other junk.
Instead, spend some time reading the blog posts from the show's 14 producers.
Yes, they blog. Is it OK to contact … [Read more...]
Learn how to pronounce names of radio/TV hosts, journalists
With so many international reporters and editors, TV producers and radio show hosts, it's more important than ever that you pronounce their names correctly, particularly if you are appearing on their shows or pitching them by phone.
Ditto for potential clients and bosses, or for audience members who you call on from the platform if … [Read more...]
Book on PR/social media perfect for wanna-be publicists
Occasionally, I'll get a call from somebody who thinks it might be "fun and interesting" to be in the world of PR, or a publicist. But they don't want to go back to college and spend more than $50,000 on a degree in PR or communications.
So they ask me what the best way is to break into the business. I suggest they follow the same people … [Read more...]
PR pros, how would you deal with an editor on a power-trip?
Ivy Mendoza of Manila, Philippines writes:
"My small PR firm just got an account that needs a lot of exposure in the lifestyle sections. The previous PR person had been sacked due to some anomalies which she was supposed to have committed while conniving with the client's marketing department.
"To neutralize the situation, the … [Read more...]
What to do when journalists ignore your press releases
Joel Kweskin of Charlotte, NC, asks this week's Help This Hound question:
"What should I do when I send out press releases to, among others, the local newspaper and they simply don't publish them? I'm talking legitimate and even entertaining news items.
"Do you just keep throwing the proverbial stuff against the wall until … [Read more...]
Did this PR pro err by chastizing a Forbes reporter publicly?
If a reporter at a magazine interviewed you for a story, reassured you that he wouldn't present you in a bad light, and the story that was published described you exactly as you had feared, would you criticize the reporter publicly?
In the old days, most people wouldn't.
"Don't pick fights with people who buy their ink by the … [Read more...]
Meeting a journalist? 9 magic phrases the media love
One of the best ways to generate publicity from traditional media outlets is to form a relationship with reporters, editors, broadcasters and freelancers.
That's a critical step that 99 percent of the people miss!
And what a shame. If you know what they're looking for, how to talk to them, how to help them, and how to stay on … [Read more...]
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