Tips, Tricks & Tools for Free Publicity
You're being interviewed by a magazine reporter who clearly doesn't understand the topic, despite your best efforts to explain it over and over again.
What do you do?
That's what a graduate of The Publicity Hound Mentor Program asked me just now.
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Companies that want to hire a PR firm, or do their own publicity, can find some helpful suggestions in the Forbes.com article The Single Greatest Marketing Tool. One tip, however, is just plain wrong. The article … [Read more...]
Several readers saw the item in last week's newsletter about getting onto "Oprah" and wrote to tell me that they pitched ideas months ago and still haven't heard back from Oprah's producers. Can they assume their pitches are in the "deleted" folder? Never! While getting onto "Oprah" is always a long shot, I've heard of cases in which journalists … [Read more...]
If a journalist uses the search engines to search for a source with your expertise, Google may return to her a long list of possibilities on the left side of the screen. There's a clever trick you can use to prod that journalist into picking up the phone and calling you---even if she's on deadline and she doesn't have time to review each website … [Read more...]
If you dream of writing for TV---comedy, drama, reality, or alternative---but you're not sure you've got what it takes, you can pitch your idea to a literary agent and TV producers next week and hear their feedback on your pitch. And it's all free. Chad Gervich, author of the book [Read more...]
If you sell a consumer product that has a celebrity connection, or supports a good cause, you'll be able to pitch your product to the media, face to face, at a media event on Wednesday, April 1, in New York City. Two shows---The Celebrity Connections Media Event and … [Read more...]
Publicity Hounds hoping to connect with journalists who need their expertise now have another free service to use. PitchRate, created by Drew Gerber of Press Kit 24/7, connects sources with journalists, bloggers and anyone who provides … [Read more...]
Oprah, make your 53rd birthday your best ever today! To celebrate, many of my Publicity Hounds will be devoting 90 minutes to learning what they must do to land a spot on your show as a guest WITHOUT pestering your producers. They’ll be participating in a call that Steve Harrison is hosting with Michelle Anton, your former guest booker. It’s … [Read more...]
In this week's issue of "The Publicity Hound's Tips of the Week," Publicity Hound Erin Portman of Austin, Texas writes:
"I am a freelancer and have a ton of media contacts. My new year's resolution this year was to find a better way to track and capture … [Read more...]
Today's Crossroads section in the Milwaukee Journal Sentinel has an excellent package of articles on how the newspaper's editorial board works. It includes an explanation of how it … [Read more...]
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