Two big-circulation magazines are unveiling redesigns, and an almost guaranteed way to get into them is to comment on the redesigns through a letter to the editor and, of course, include the name of your company in your … [Read more...]
23 ways to find targeted media where you want publicity
When you're starting a publicity campaign or creating a year-long media plan, remember that the "spray and pray" technique of pitching hundreds of media outlets with the same one-size-fits all pitch, … [Read more...]
6 ways to tie your pitch to breaking news for PR, publicity
News is breaking all around you.
Here are 6 tips on how to generate publicity from breaking news.
Update: We'll be discussing these tips and many others during the webinar "[Read more...]
Connect with journalists through media leads service
7 places to stay off the sauce if reporters are present
Journalists and booze don't mix.
Just look at what happened to Gen. Stanley McChrystal, who was dumb enough to let an investigative freelancer for Rolling Stone into his inner circle and conduct a tape-recorded interview---over … [Read more...]
How to answer a media leads query & prompt a reporter to call
The free media leads services that connect journalists with sources can be a valuable tool in your publicity campaign, but only if you know the right way to answer a query and convince the journalist to call you.
Otherwise, these … [Read more...]
How to find journalists online and wow ’em with your pitch
The next time you want publicity, do two things that 99 percent of the other people who want publicity fail to do.
First, vow that you won't use the "spray and pray" technique. That is, spraying the same one-size-fits-all pitch or press release to dozens or even hundreds of journalists, and then praying they'll call you. … [Read more...]
New to publicity? Here’s a free 6-part email course
If you're new to publicity and you don't know where to start, here's one of the best places.
Sign up for a free subscription to PitchRate.com, a service that connects sources with … [Read more...]
How freelancers can use Twitter to find journalists, sources
Freelance writer Angie Gambino, one of myLinkedIn connections, invited me to respond to her question on how freelancers can use Twitter.
I came up with several ideas and added more to the list:
Follow … [Read more...]10 magic questions to hook the media
The next time a journalist is interviewing you, or a blogger is interested in an idea you're pitching, ask this question: "Do you need other sources?"
They love that question because it shows you're trying to make their job easy … [Read more...]
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