In the old days, if a journalist wrote a news article or opinion column that you believed was inaccurate or unfair, you had only three options:Write a letter to the editor or column responding to it, and hope they print it. Ask for a face-to-face meeting with an editor and the writer. Cancel your subscription, an option that does … [Read more...]
Many business owners and PR people spend so much time pitching reporters and section editors at newspapers that they often forget about another important consideration: the newspaper's editorial board. That's the group of top editors who meet daily to decide the position that the newspaper will take on its editorials and set other newsroom … [Read more...]
Ivy Mendoza of Manila, Philippines writes:
"My small PR firm just got an account that needs a lot of exposure in the lifestyle sections. The previous PR person had been sacked due to some anomalies which she was supposed to have committed while conniving with the client's marketing department.
"To neutralize the situation, the … [Read more...]
I just finished reading the book "Bias---A CBS Insider Exposes How the Media Distort the News," written by former CBS correspondent Bernard Goldberg and published about five years ago. It hit No. 1 on the New York … [Read more...]
What should you do if you suspect that a journalist is giving your story unfair or biased treatment?
If you think a reporter is ignoring your story or giving it unfair treatment because it appeals to a conservative audience, and the reporter is a liberal, or vice versa, don't just sit by and accept it. Here are five ways to … [Read more...]