Raise your hand if you've done this: You've sent an identical pitch to several journalists. In PR circles, that's called the "spray and pray" technique. You might even spray it to dozens, perhaps even hundreds, of journalists. And then you pray that somebody … [Read more...]
7 phrases journalists hate hearing when you pitch
The next time you pitch a journalist, remember that what you don't say is just as important that what you say. Mickie Kennedy of eReleases.com explains why [Read more...]
Appearing on TV? Plan for these 7 emergencies
Pitching yourself to TV talk show bookers or your local TV news directors, and convincing them to say yes, just seems like the hard part.
It really isn't. The far more difficult task is knowing how to respond to the many emergencies that can pop up from the time you're booked to the second you walk out of the recording studio, after the … [Read more...]
5 reasons why PR interns shouldn’t be pitching the media
If you're lucky enough to be hiring a PR intern this summer, don't fall into the trap of letting them learn on the client's nickel. There's a … [Read more...]
12 ways to say ‘thanks’ to a blogger or journalist
The blogger whose audience you've been dying to get in front of publishes your guest blog post, letting you strut your stuff to a new crop of potential customers and clients. A journalist who works for your local business journal writes a flattering, … [Read more...]
10 magic phrases journalists and bloggers LOVE
When you're pitching the media, don't spend all your time crafting your pitch.
Think about how to weave what I call the "10 Magic Phrases" into a telephone conversation, email interview or face-to-face chat with journalists and bloggers. … [Read more...]
AP: The news powerhouse you probably aren’t pitching
Quick. Find your media hit list---the list of media you have pitched recently either for your own story idea or one for a PR client. Now, scan the list. I'll bet you a bag of dog treats that the Associated Press isn't on the list. That news powerhouse is frequently forgotten by PR people. Yet the AP was ranked first in terms of how often their … [Read more...]
Authors, the media don’t care about your books
I know that sounds harsh, but it's true. If you're trying to generate publicity for your book, you're going about it all wrong. You should be generating publicity for your expertise. That's one of the topics I discussed when I was a guest on Stacy … [Read more...]
CEOs: Unusual hobbies, collections? Forbes wants you
Think beyond the office when you're pitching stories about yourself or your company to journalists and bloggers.
If your CEO has an unusual hobby or collection, Kym … [Read more...]
Need a publicist? Ask jobless journalists + 16 other tips
If you want to launch a publicity campaign and you don't have the time to do it yourself, it's time to hire a publicist.
Looking for unemployed journalists who need work is one of your best tactics. More about that in a minute. But here's some general … [Read more...]
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