Tips, Tricks & Tools for Free Publicity
by Joan Stewart
From now until June, you'll be seeing articles about journalists whose newspapers, magazines, TV stations and radio stations have won industry awards.
The American Society of Newspaper Editors, for example, announced its 2005 winners recently.
Why is this important to Publicity Hounds? Because these awards are important to … [Read more...]
by Joan Stewart
File this under the category of tricks reporters use to loosen your lips.
I'm speaking specifically about the reporter who acts like a confidante--a trusted friend who is standing by ready to hear about your problems, and then commiserate. Here are phrases they might use:
"Don't you think it's terrible … [Read more...]
by Joan Stewart
Opening a new pizza shop? Invite a reporter to the shop so the client can teach her how to make a pizza. Tell her she'll even learn how to twirl the dough around on her fist, then throw it up in the air and catch it. Opening a hardware store? Invite a reporter to a class on how to install a new toilet, and invite him to write about it for the … [Read more...]
by Joan Stewart
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by Joan Stewart
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by Joan Stewart
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