Think beyond the office when you're pitching stories about yourself or your company to journalists and bloggers.
If your CEO has an unusual hobby or collection, Kym … [Read more...]
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Today last day for publicity summit’s $800 discount
Update: Today, Wednesday, Sept. 22, is the last day to apply for the summit. Also, the price goes up after today, from 5,797 to $6,597 so if you still need to apply, [Read more...]
9 groups can use auto break-ins as timely publicity hook
Always keep your eye open for trends on which you can piggyback a story pitch, or offer free tips or advice.
I found a great one on Friday when I checked into the Radisson Greentree in Pittsburgh.
On the front counter, flyers alert guests to … [Read more...]
23 ways to find targeted media where you want publicity
When you're starting a publicity campaign or creating a year-long media plan, remember that the "spray and pray" technique of pitching hundreds of media outlets with the same one-size-fits all pitch, … [Read more...]
5 ways to use Twitter lists for PR, publicity
I've been inundated with questions from Publicity Hounds … [Read more...]
21 ways to promote your webinars and teleseminars
If you're new to hosting webinars, the team at SocialBrite.org has a very helpful summary of 10 steps for planning a successful webinar.
It includes nine ways to promote your webinar. I took their list and added to it. Most of these … [Read more...]
Free call today on ‘Secrets of Publicity Superstars’
If you're around today, Thursday, Aug. 5, join Steve Harrison for a free webinar (or teleseminar) and discover 12 strategies you can use to get more publicity. It's called "Discover the … [Read more...]
How to find journalists online and wow ’em with your pitch
The next time you want publicity, do two things that 99 percent of the other people who want publicity fail to do.
First, vow that you won't use the "spray and pray" technique. That is, spraying the same one-size-fits-all pitch or press release to dozens or even hundreds of journalists, and then praying they'll call you. … [Read more...]
Online visibility: 13 ways to build a following
This month's guest blog post was written byJames Nissen. Last week, I shared James' pitch and wrote about How a guest blogger pitched me and made me say 'yes'
* * … [Read more...]
9 of 10 pet owners say ‘I love you’ to their dogs & cats
If you have a dog or cat, I'm betting that, at least once, you've looked it in the eyes and said "I love you."
That's because a clever survey by Iams, the pet food company, showed that 91 percent of customers it contacted several years ago admitted … [Read more...]
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