Barb Bartlein of Bayview, Wisconsin, author of the book Why Did I Marry You, Anyway? 12.5 Strategies for a Happy Marriage , says she’s had great success with 99PR.com, a service that emails your pitch to radio talk show hosts and other journalists. The pitch looks like … [Read more...]
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Serious Publicity Hound recycle their publicity
Did you get mentioned in a newspaper or magazine article recently? Savvy Publicity Hounds are always looking for ways to turn one hit into multiple hits. Here's how: --Make reprints of the article and include them in your media kit. --Post articles by and about you at your web site. --Send an e-mail to business associates with a link to the … [Read more...]
Less is more when contacting the media
Inexperienced Publicity Hounds make the frequent mistake of inundating media people with too much information. For example:
--Sending an unsolicited media kit along with a pitch letter, with grand illusions of the journalist spending hours poring over your materials. (Dream on).
--Sending an unsolicited book, with hopes that a … [Read more...]
Target smaller niche publications
When you're creating a media plan for yourself or a client, don't overlook all those second- and third-level publications--from free weekly shoppers to alternative newspapers--that might be hungry for your story idea or article.
When I was in Studio City, California in February to speak to the Book Publicists of Southern California, I … [Read more...]
Congratulate journalists
From now until June, you'll be seeing articles about journalists whose newspapers, magazines, TV stations and radio stations have won industry awards.
The American Society of Newspaper Editors, for example, announced its 2005 winners recently.
Why is this important to Publicity Hounds? Because these awards are important to … [Read more...]
How to promote Nordic jewelry
Donald Hansen of Issaquah, Washington, whose company makes Nordic jewelry, wants to know how to promote the products.
From Margaret Vos of Wellington, New Zealand:
"How about finding some Nordic genealogy sites and offering your products through them? If I were of Nordic descent, I'd love to buy something … [Read more...]
Dad gets ideas for promoting “Father of a Preemie”
Jeff Stimpson of New York, New York wrote the book "Alex: The Fathering of a Preemie" and wants ideas on how to get speaking engagements throughout the U.S. to promote the book.
From Christina Steder of Milwaukee, Wisconsin:
"I would suggest partnering with the March of Dimes. They are in the midst … [Read more...]
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