Your vacation will be a lot more enjoyable if you know you're regularly publishing to your blog while wiggling your toes in the sand, or letting the wind whip through your hair while tooling around the … [Read more...]
Pros and cons of generating online publicity
This is the third in a three-part series on the advantages and disadvantages of print, broadcast and online publicity. The other two posts in the series are The Pros and Cons of Free Publicity in Newspapers and Magazines and … [Read more...]
Need a publicist? Ask jobless journalists + 16 other tips
If you want to launch a publicity campaign and you don't have the time to do it yourself, it's time to hire a publicist.
Looking for unemployed journalists who need work is one of your best tactics. More about that in a minute. But here's some general … [Read more...]
23 ways to find targeted media where you want publicity
When you're starting a publicity campaign or creating a year-long media plan, remember that the "spray and pray" technique of pitching hundreds of media outlets with the same one-size-fits all pitch, … [Read more...]
3 email marketing mistakes that can kill your business
If you use email to market, here are three mistakes that can get your business closed down--fast:
1. Buy or rent a list.
Because the people on the list have not given you permission to email them, they might complain … [Read more...]
Prepare for the mobile gold rush with your new mobile site
In the last several issues of my newsletter, I've been writing about the gold rush that's about to occur in the world of mobile marketing.
Imagine you're in San Francisco in 1848, … [Read more...]
Why I don’t worry about people giving away ebooks I sell
Twice this week, people who want to create ebooks but are afraid that the content will be plagiarized, or that their customers will give the ebooks to their friends, asked me how I prevent that from happening to [Read more...]
9 easy places to find content for your blog
If you're blogging, or you want to start a blog but you're afraid you won't have enough content, forget the binoculars!
You don't have to look far to find it. It's all around you.
The trick is to be aware of it, learn how to recycle it, … [Read more...]
13 ways to use royalty-free stock images in a PR campaign
If you can't afford your own photographer, or you take lousy photos, or you hate creating graphics, use a stock photo service to enhance everything from press releases to media kits in a PR campaign.
Royalty-free stock images can save you a lot of time and money trying to generate graphics on your own. Royalty-free means you can use the … [Read more...]