If you're new to publicity, or you're not getting the publicity you'd hoped for, stop dreaming about it and learn how to do it in only 21 days.
Publicist Michelle Tennant Nicholson and publicity expert Drew Gerber, both of … [Read more...]
7 Ways to Use YouTube to Build Your Email List
During yesterday's Blab with Melody Jones on "How to Use Social Media to Build an Email List," I spent the first 30 minutes explaining why building a list is so important, and summarizing the most common mistakes beginners make with list-building.
You can watch the entire Blab above. Despite a good Internet connection, … [Read more...]
Authors: Free Training on Email List-building Feb. 25
WHAT: A free webinar for authors on "How to Use Email to Attract Fans, Create SuperFans & Sell More Books."
WHEN: 4 to 5:30 p.m. Eastern/1 to 2:30 Pacific, on Thursday, Feb. 25.
WHERE: In the comfort of your home or … [Read more...]
Podcasting for Beginners, Part 1: Equipment That Will Make You Sound Like a Million Bucks
Margaret Larkin is the creator and host of the Radiogirl Podcast, a media podcast that features interviews with people who work in radio and TV, in Chicago and beyond. She also writes for CBS Radio in Chicago. She owns Metrolingua … [Read more...]
How to Define and Find Ideal Readers for Your Fiction Books
Too often, authors come to me only several weeks before they want to launch their books, asking me to help them create a publicity campaign.
One of the first questions I ask is, "Who's the target market for your … [Read more...]
How authors can start do-it-yourself publicity
This edited transcript is the first in a four-part series from an interview on Jan. 12, 2015. Julie Eason asks me about how authors can do their own publicity. Prefer audio? You can listen to the podcast on iTunes or on [Read more...]
Before Titling Your Book, Clear Your Head of 4 Misconceptions about Book Titles
By Marcia Yudkin
Whether someone is browsing for something to read online or in a bricks-and-mortar bookstore, they usually notice three things about a book: the cover design, the title and the … [Read more...]
How to find the perfect target market for your book–Free training tonight
One of the big mistakes authors make dooms their books to failure even before they're finished writing.
They have no clear picture of the target market.
They spend months writing, more time editing, rewriting and proofing, and they call me when they're ready to launch … [Read more...]
19 ways Google+ Communities can help grow your business
Of all the social media sites you are on to grow your business, Google+ can give you the fastest traction possible.
No longer the ghost town it was proclaimed to be two years ago when it started, Google+ now has more than 300 … [Read more...]
5 top things to consider before you write and self-publish a book and why publicists should care
1. Why are you writing a book/ebook?
If you are an expert in a field, are you writing a book to promote that expertise? If so, your reasons for writing may be different than for a person who wants to “make money” from book publishing.
To promote your expertise you will probably want the widest exposure possible, and this … [Read more...]
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