If you do your own publicity, or you're a publicist who has a small number of clients, you probably don't have to spend thousands of dollars on those massive media directories that are as big as phone books.
Here's why:
You're … [Read more...]Search Results for: Radio
Have an online pressroom you can be proud of—update it!
If your online pressroom looks anything like mine did about two hours ago, it's time to drag out the dust mask, the Shop-Vac® and maybe even a garbage dumpster. I found so much outdated information and ancient publicity photos in the pressrooms at my website and … [Read more...]
N.J. biz women, PR ideas wanted for self-published book
Joyce Restaino of Newfoundland, NJ, writes: "We're on the final push seeking contributing authors for the forthcoming book Jersey Women Mean Business: Big, Bold Business Advice from 100 New Jersey Women Business Owners---Practical Pointers, Solutions, and Strategies for Business, which will be published by Woodpecker Press, a company that … [Read more...]
What rich authors know that poor authors don’t
Poor authors place their hopes, dreams, sweat, blood and money only into their books. If the book fails, the author fails. Rich authors use the book as a calling card to upsell readers to a wide variety of other products and services like: coaching programs, … [Read more...]
7 ways to congratulate journalists—without brown-nosing
When a favorite journalist is promoted, leaves the newspaper for a new job, or wins an award, smart Publicity Hounds swing into action and deliver their congratulations, a very important part of building the relationship. Be aware, especially, of … [Read more...]
Celebrity publicists: Interviewer will promote your clients
Celebrity Publicists: This could be a good opportunity to promote major news about your client like a new CD or book, or very minor news like your client's birthday party.
A top international entertainment news agency has hired freelancer Bill … [Read more...]
Today last day for Publicity Summit discount–3 spots left
Today is the last day to take advantage of a price break for attending Steve Harrison's National Publicity Summit, Oct. 12-15, in New York City. Only three spots are remaining. The price goes up by $1,200.00 after today, Friday, Sept. 23. Apply here. Harrison is … [Read more...]
13 press release topics when there’s nothing newsworthy
One of the biggest myths of press releases is that they must contain news.
That was true two decades ago when we wrote press releases primarily for journalists and we had to worry about insulting them with trivia about our business.
But now … [Read more...]
Learn Rachael Ray, Regis & Kelly pitching tips today
If you missed the webinar that Steve Harrison hosted a few weeks ago on how to get onto big TV talk shows like "Rachael Ray," "Live with Regis & Kelly," and the "The Wendy Williams Show," you have another chance to listen. Steve is repeating it at 2 and 7 p.m. … [Read more...]
3 ways to customize a pitch to journalists & get a “yes!”
The next time you pitch a journalist, will he read your pitch and know that you know who he is, what he covers, and why his audience should care about your story? He will if you customize it. That means sending a pitch that you can't send to any other … [Read more...]
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