Search Results for: Radio

January 14, 2010 by Joan Stewart

19+ story ideas to generate publicity, PR for your business

If you're looking for publicity from bloggers or traditional media but can't think of an idea to pitch to them, here's a quick way to find several.

Longtime Publicity Hound Norman Lieberman reminded me about this yesterday when he emailed me to see if I … [Read more...]

December 4, 2009 by Joan Stewart

How to identify your social media target audience

By Joan Stewart

Don't jump head-first into social media without first identifying your target audience.

If you miss this critical step, you could end up wasting a lot of time and energy by reaching out to people who aren't interested in what you have to say.

The My Creative Team blog suggests you [Read more...]

December 3, 2009 by Joan Stewart

Top 10 ways to get free publicity from the Tiger Woods mess

Piggybacking onto hot celebrity gossip ranks right up there as one of the best ways to generate free publicity for your product, service, cause or issue.

But hurry. This story may be old news by the end of the week.

Here are the Top 10 ways to create free publicity for yourself by participating in the Tiger Woods conversation … [Read more...]

September 30, 2009 by Joan Stewart

NPR host says pitch your idea to one show at a time

National Public Radio, with its hundreds of shows, offers opportunities galore for people to pitch a story about their product, service, cause or issue.

But here's an important caveat: Don't pitch to more than one show at the same time.

That was … [Read more...]

September 18, 2009 by Joan Stewart

Gift List offers 25 percent discount until Sept. 30

If you sell a consumer product or service that would make a great gift for the holidays, this is the perfect time to take advantage of a 25 percent discount to The Gift List, a subscription service that provides pitching tips and contact information for hundreds of media outlets … [Read more...]

August 18, 2009 by Joan Stewart

National Publicity Summit expected to sell out soon

The National Publicity Summit, the event that lets authors, speakers and experts pitch top-tier media outlets, is expected to close registration within the next week or two. It will take place Oct. 21-24 in New York City.

Only 100 people will be chosen to … [Read more...]

August 1, 2009 by Joan Stewart

How to land a corporate sponsor (even in a bad economy)

The never-ending dream of many authors, speakers, business owners and entrepreneurs is to have a giant corporation pluck them out of the mass of working stiffs and whisk them away to a life of luxury.

They see themselves representing those big companies onstage at giant speaking events, at book signings that draw hundreds of readers at … [Read more...]

July 14, 2009 by Joan Stewart

Artists, new book shows how to meet your PR goals

Lots of books on PR dole out advice on how to generate publicity, but few encourage the reader to take the next step needed to reach a particular goal.

Power Up with PR---A publicity guide for artists by Jackie Abramian does just that. The … [Read more...]

June 30, 2009 by Joan Stewart

Michael Jackson songs won’t stop playing inside my head–help!

Ever since the news of Michael Jackson's death, my brain won't stop humming his songs. The news---and his music---are everywhere. I'm a huge Michael Jackson fan, and I'm devouring the musical tributes on cable. But enough is enough already. My sister says the same thing is happening to her. Some nights, it's so bad she can't fall asleep. In my … [Read more...]